Marketing Coordinator

Fanatics Commerce•Winona, MN

6d•Onsite

About The Position

The Marketing Coordinator supports the production and implementation of marketing activities across all WinCraft distribution channels, contributing to brand positioning, graphic development, and campaign execution. Working closely with the Director of Marketing, this role translates strategy into project plans, creative deliverables, and cross-functional workflows across digital campaigns, social media, copywriting, sales presentations, and catalog content. The role uses data, automation, and AI-enabled insights to deliver business and fan impact. The coordinator develops and maintains the WinCraft marketing calendar and manages projects from concept through launch, including eblasts, go-to-market campaigns, product rollouts, and seasonal promotions. The role collaborates with Sales, Art, Licensing, and other departments; creates and updates product copy; supports social media and customer-facing materials; and helps improve marketing workflows. This is an onsite position in Winona, Minnesota.

Requirements

2–5 years of professional experience in marketing or creative support, including the ability to manage multiple projects and deadlines simultaneously.
Proficiency in Adobe Illustrator, Photoshop, InDesign, and other Creative Cloud programs.
Strong presentation and storytelling skills, with experience developing customer-facing sales decks and marketing materials.
Excellent verbal and written communication skills, including copywriting experience for digital and print channels.
Ability to work cross-functionally and communicate effectively with senior management, sales teams, and creative departments.
Strong organizational skills and attention to detail, with the ability to maintain focus and manage competing priorities in a fast-paced environment.
Ability to work independently and collaboratively, with a proactive approach to identifying and solving problems.
Associate's degree in Marketing, Business, Communications, or a related field.

Responsibilities

Partner with Sales, Art, Licensing, and other departments to fulfill marketing requests, align on campaign objectives, and deliver work on time and on brand.
Collaborate with the Director of Marketing to maintain brand standards across materials, communications, and project timelines.
Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and company initiatives.
Create and update product copy and bullet points for WinCraft products across digital and print channels.
Build and grow WinCraft's presence on Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach.
Monitor platform performance and identify opportunities to deepen audience engagement across digital channels.
Compile item setups, pricing, and team and product selections for catalogs, sales decks, and other large-scale customer-facing projects.
Use AI tools to develop high-quality, on-brand content efficiently across digital and print channels.
Identify opportunities to streamline marketing workflows and improve campaign production and cross-functional communication.
Monitor and replenish catalogs and samples in the office and at trade shows, addressing gaps and fulfillment needs.
Assist with creative or production art CARs as business needs dictate.
Develop and maintain the WinCraft marketing calendar, including requests for digital marketing, flyers, sell-sheets, web images, customer image requests, catalog PDQs and general fixture designs, and customer presentation decks.
Coordinate day-to-day marketing projects, managing workflows, deadlines, and cross-functional communication from concept through launch, including eblasts, go-to-market campaigns, product rollouts, and seasonal promotions.
Compile marketing materials, schedules, special events, and opportunities into a master calendar and campaign schedule.
Use recommended guidelines and company data to determine team and individual product inclusion across marketing initiatives.
Apply AI and technology, data, and digital tools to improve efficiency, quality, outcomes, decisions, and performance; adapt to new technologies and contribute to continuous improvement.