Marketing Coordinator

Crest Industries•Pineville, LA

18d

About The Position

The Marketing Coordinator supports the execution of Beta Engineering’s marketing activities by coordinating the tools, information, resources, events, and content that enable the Marketing & Communications team to operate effectively. The role maintains marketing and client information, coordinates events and promotional activities, contributes to digital and creative content, and works across teams to ensure initiatives are organized, accurate, and delivered on time. The Marketing Coordinator also identifies opportunities to improve marketing processes, tools, and efficiency. The position primarily works in a professional office environment and uses computers, phones, and standard office equipment. It may occasionally involve event, conference, or trade show environments, travel to support marketing activities, and work outside normal business hours. The role may require moving or setting up marketing materials, promotional items, displays, or event supplies, and requires use of a company vehicle and a successful Motor Vehicle Report (MVR).

Requirements

Bachelor’s degree in marketing, communications, business, technical writing, or a related field; equivalent relevant experience may be considered.
Highly organized and detail-oriented, with the ability to coordinate multiple projects, priorities, and deadlines.
Strong written and verbal communication and interpersonal skills.
Strong writing, editing, and proofreading skills.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Successful Motor Vehicle Report (MVR) required for use of a company vehicle.

Nice To Haves

Two or more years of related marketing, communications, or marketing operations experience preferred.
Experience working with CRM systems, databases, or other marketing technology preferred.
Experience with Canva, Mailchimp, Adobe InDesign, Illustrator, Premiere Pro, or similar marketing and creative tools preferred.
Event, tradeshow, or project coordination experience preferred.

Responsibilities

Maintain accurate and current information in the CRM system and other marketing-related databases.
Troubleshoot routine CRM issues and monitor outstanding tickets through resolution.
Maintain and update the client qualification database to support timely and accurate responses to qualification requests.
Prepare prequalification packages and respond to client information requests in coordination with the Account-Based Marketing Manager.
Maintain and organize the marketing resource library, including professional profiles, standard marketing collateral, presentations, project lists, and project media.
Coordinate logistics for tradeshows, client events, and client sponsorships, including registrations, materials, vendors, and related activities.
Coordinate customer gifting activities, including ordering, tracking, distribution, and related logistics.
Manage branded merchandise, including ordering, inventory, distribution, and coordination of new merchandise selection and design.
Track event and sponsorship expenditures to support budget monitoring and annual budget development.
Coordinate social media, website, and email newsletter activities, including content development, scheduling, and related logistics.
Collaborate with the Marketing & Communications team to develop videos, graphics, blog posts, case studies, and other marketing content.
Execute assigned marketing campaigns and initiatives in support of department goals and priorities.
Coordinate requests for marketing materials and information from departments across the organization.
Identify and recommend improvements to marketing processes, tools, and workflows to increase efficiency, quality, and customer experience.
Perform additional duties as assigned by the Account-Based Marketing Manager.
Manage responsibilities and complete high-quality work within established deadlines with limited supervision; communicate proactively about priorities, project status, deadlines, and potential issues.
Collaborate with Marketing & Communications, other departments, Business Development, and Proposals on shared goals and cross-functional initiatives.
Interact professionally with employees, clients, vendors, and other stakeholders, demonstrating integrity and sound judgment.
Pursue continued learning and development to strengthen marketing, technical, and professional skills.