Marketing Coordinator

HealthWorks Medical•Paducah, KY

22d•$55,000 - $65,000•Onsite

About The Position

The Marketing Coordinator is the primary internal owner of day-to-day marketing execution at HealthWorks Medical. The role builds awareness, generates demand, and helps convert marketing activity into qualified opportunities for Business Development. The Coordinator works directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders to turn commercial priorities into campaigns, content, events, and measurable results. The CEO provides direct supervision and commercial priorities. The Fractional CMO provides quarterly marketing strategy, brand governance, and content-pillar direction, while the Coordinator manages weekly and monthly execution against the approved plan. HealthWorks Medical partners with employers to support healthy, safe, and work-ready workforces through occupational and pre-employment health, workplace injury care and case management, worksite care, and corporate wellness. The role supports the organization’s growth in Paducah and beyond by shaping its marketing story, reaching new employers, and supporting lasting client partnerships. The position is primarily on-site in Paducah, Kentucky, and involves collaboration across executive, sales, clinical, and operational teams.

Requirements

Strong writing, interpersonal communication, project-management, and organizational skills.
Ability to simplify complex healthcare services into clear, compelling, and accurate employer-facing messages.
Ability to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams.
Creative, resourceful, personable, organized, and coachable approach; takes initiative, embraces feedback, brings positive energy, and thrives in a fast-paced, entrepreneurial environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field; relevant experience may substitute.
Experience in marketing, communications, content creation, digital campaigns, or related work.
Comfort creating short-form video and using basic filming, editing, and publishing tools.
Familiarity with social media, email marketing, CRM systems, website content, and analytics.
Podcast experience.
Ability to demonstrate HealthWorks’ ACTS values: Always Caring, Customer Focused, Team Player, and Servant Heart.

Responsibilities

Execute the annual marketing plan and rolling campaign calendar with the CEO and Fractional CMO.
Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.
Coordinate marketing activity across service lines, industries, and priority markets.
Build and execute targeted campaigns, email lists, and outreach to generate qualified employer leads and commercial opportunities.
Track lead sources, campaign performance, and marketing-sourced opportunities, and coordinate documented lead handoffs to Business Development in the CRM.
Create and coordinate website, email, social, digital, and print content in accordance with approved brand standards.
Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content.
Coordinate podcast and video planning, recording logistics, basic production, publishing, and distribution, using vendors when appropriate.
Develop case studies, presentations, capability statements, and sales-enablement materials.
Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content.
Schedule and publish corporate social content and newsletters, and draft executive thought-leadership posts for review and approval on personal LinkedIn accounts.
Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates.
Coordinate external website, SEO, digital advertising, creative, and other marketing partners.
Improve organic search and AI-search discoverability through credible, accurate content and measurable reporting.
Maintain reliable CRM campaign, attribution, and lead-source data.
Coordinate conferences, webinars, roundtables, community events, and employer-facing initiatives.
Develop pre-event promotion, on-site content capture, and post-event follow-up plans.
Help position HealthWorks leaders and clinical experts as trusted voices in occupational health.
Monitor industry trends, competitors, customer needs, and emerging market opportunities.
Identify target organizations, decision-makers, and priority segments for coordinated outreach.
Participate in weekly Growth Team meetings with Marketing, Business Development, and Client Success, reporting results, upcoming campaigns, lead handoffs, priorities, and obstacles.
Contribute to results measured by qualified leads and marketing-sourced opportunities, lead-to-opportunity conversion, campaign performance, search visibility, audience engagement, marketing-calendar and content execution, CRM data quality, event follow-up, market awareness, brand reputation, pipeline, and new bookings.