Marketing Coordinator

Accordion•New York, NY

3d•$70,000 - $80,000•Hybrid

About The Position

The Marketing Coordinator helps execute Accordion’s marketing priorities through coordinated campaigns and programs, focusing on CFO technology alliances, events, digital marketing, and commercial marketing operations. The role serves audiences including CFOs and operating partners at private-equity-backed companies, and works with the technology providers those CFOs rely on. This early-career position suits an organized, technology-literate or technology-curious project manager who can combine creative execution with operational rigor. The role works across marketing platforms, cross-functional teams, and performance reporting. Training, coaching, and hands-on development are provided, with opportunities to build depth in alliance marketing, digital marketing, and demand generation operations. The position is based in the NYC office and is hybrid, with the flexibility to work remotely two days per week. It is not eligible for immigration sponsorship. The position is overtime eligible, and the employer intends to fill this current vacancy by February 1, 2027.

Requirements

At least 1–3 years of experience in marketing, events, communications, or a related role, including at least one year of full-time post-graduate experience; graduation date must be May/June 2025 or earlier.
Technology literacy or curiosity, a record of learning new platforms quickly, and genuine interest in how marketing technology, CRM, and AI tools fit together.
Strong analytical skills, working proficiency in Excel, and ability to organize, analyze, and interpret data for reporting, decision-making, and campaign performance tracking.
Comfort using generative AI tools for research, drafting, analysis, reporting, and day-to-day workflow automation.
Strong writing skills, including ability to write in someone else’s voice, accept editorial feedback, and follow house style.
Proficiency in PowerPoint and strong visual communication skills.
Strong organization and initiative, with ability to manage multiple projects, deadlines, and priorities.
Strong attention to detail and ability to gather stakeholder input and turn ideas into polished, high-quality materials.
Professional communication skills and confidence working cross-functionally with senior leaders, external partners, and vendors.
Good judgment and discretion with confidential client and partner information, and comfort with legal and brand review processes.
Ability to track budgets, invoices, and vendor paperwork accurately, or willingness to learn.
Self-starter with a strong work ethic; able to lead by example and work as a team player across levels.
Ability to communicate complex issues and solutions effectively and raise issues to senior team members when needed.
Comfort managing projects with multiple complex workstreams while remaining attentive to individual workstream details.
Entrepreneurial spirit and comfort working in a fluid, flat organization.
Knowledge of the relationship between private equity sponsors and portfolio companies.
Passion for exceptional client service and willingness to work hands-on in project details while maintaining a broad view.

Nice To Haves

Familiarity with project management tools.
Hands-on experience with HubSpot, WordPress, and Google Analytics.
Familiarity with LinkedIn Ads and/or Google Ads.
Experience with Canva and/or Adobe Creative Suite.
Experience supporting or coordinating marketing initiatives such as content development, events, campaigns, or business development materials.
Interest in B2B, financial services, professional services, or private equity.
Eagerness to learn, openness to coaching and feedback, and desire to work closely with a manager.
Willingness to take on increasing responsibility and accelerate professional development.
Strong interest in developing broad expertise across the marketing function.
Enjoyment of mentoring others and doing meaningful work.

Responsibilities

Support execution of joint marketing plans and partner programs, maintain project trackers, participate in regular check-ins, and coordinate with partner and internal teams.
Coordinate partner events from planning through follow-up, including sales enablement, venue selection, budgets, invitations, landing pages, registration and attendee lists, onsite coordination as needed, social content, and reporting.
Own the alliance marketing calendar, coordinating holds and scheduling across partner and events calendars to surface conflicts early.
Coordinate sourcing, ordering, inventory, and allocation of promotional items across events and the alliance ecosystem.
Draft partner- and event-facing materials, including PowerPoint decks, one-pagers, business development toolkits, and campaign copy.
Support reports on alliance marketing efforts for leadership.
Track alliance marketing budgets, invoices, and vendor paperwork.
Manage external email sends, including broad Accordion communications and targeted alliance partner invitations.
Analyze paid media performance across LinkedIn, Google Ads, and emerging AI-driven advertising and search platforms; use generative AI tools to produce monthly and real-time reports that support adjustments.
Support website maintenance and updates, coordinating with the web developer and designers when quick turnaround is required.
Learn about and contribute to SEO and GEO efforts to improve Accordion.com visibility in traditional and LLM-powered search.
Draft and edit executive-facing content, including LinkedIn posts written in senior leaders’ voices and within house style.
Learn, understand, and contribute to marketing commercial technology and operations workstreams, including CRM, email, and reporting workflows.
Analyze and report on campaign and pipeline performance across the marketing technology stack to support reporting and decision-making, using AI tools to streamline analysis.
Build and maintain dashboards that give leadership visibility into pipeline and marketing activity.
Keep current on marketing technology trends, especially AI tools, and recommend ideas to test.