Marketing Coordinator

Tumi • New York, NY

7d • $30 - $33 • Hybrid

About The Position

The Marketing Coordinator supports the execution of global and regional marketing initiatives across retail channels, with a primary focus on retail marketing, promotional programs, events, customer activations, and retail campaign execution. The role helps bring global brand campaigns to life by coordinating the assets, tools, and information needed to drive traffic, customer engagement, and sales. It reports to the Senior Manager, Global Marketing, PR & Social, and works with global and regional marketing partners, Retail Operations, store and district teams, and cross-functional partners across Creative, Visual Merchandising, PR, Social, CRM, and Media. The role is hybrid, with four days onsite and one remote day each week.

The coordinator supports global retail campaigns, seasonal promotions, local activations, marketing administration, and event logistics. The role also maintains calendars and project resources, coordinates reviews and approvals, supports vendor and financial processes, and assists with event setup and execution. Occasional evening or weekend event support and travel of up to 10% may be required.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• 1–2+ years of experience in retail marketing, retail, brand marketing, store operations, events, or project coordination; relevant internships will be considered.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
• Proactive approach to problem-solving and follow-through.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Outlook.
• Ability to collaborate with partners across regions and time zones.
• Ability to support occasional evening or weekend events.
• Ability to travel as needed, up to a maximum of 10%.
• Strong collaboration, communication, and influencing skills across internal and external partners.
• Self-starter with ability to take initiative, ownership, and accountability.
• Ability to perform physical tasks as needed, including lifting and carrying items up to 20 lbs.

Nice To Haves

• Interest in global brand marketing, retail marketing, store activations, customer experience, and luxury or lifestyle brands.

Responsibilities

• Support execution of global marketing campaigns across retail channels in line with brand priorities and campaign guidelines.
• Prepare and distribute retail marketing toolkits, store campaign assets, and promotional and execution guidelines to regional teams, stores, district managers, and mall marketing partners.
• Coordinate seasonal promotions and local retail activations.
• Gather regional and store marketing needs, coordinate asset requests, and track delivery against retail campaign timelines.
• Follow up with stores and shopping centers to confirm marketing support, participation, and execution.
• Support promotional logistics, including product and gift inventory, shipping, delivery tracking, and store instructions.
• Collect regional and store feedback, execution examples, and campaign results for recaps and future initiatives.
• Maintain the global marketing calendar, tracking campaign launches, regional initiatives, promotions, events, and deadlines.
• Keep project trackers, contact lists, asset folders, and marketing resources organized and up to date.
• Route marketing materials for review and approval, consolidate feedback, and distribute final assets.
• Support vendor onboarding, purchase orders, invoice processing, and expense tracking with Finance and internal teams.
• Coordinate meetings, prepare agendas and recaps, and follow up on action items across global and regional partners.
• Provide day-to-day administrative and logistical support to the Global Marketing team.
• Support planning and execution of brand activations, store events, and private shopping experiences.
• Coordinate event logistics, including vendor communication, supplies, gifting, shipping, guest lists, and schedules.
• Prepare event materials and store communications for consistent execution.
• Provide onsite assistance with event setup, guest check-in, vendor coordination, store team support, and breakdown.
• Help prepare post-event recaps covering store participation, attendance, customer engagement, and sales results where available.

Benefits

• Career pathing
• Work-life balance
• Training
• Paid time off
• Pet insurance
• Tuition reimbursement
• Employee discount
• Employee Assistance Program (EAP)
• Comprehensive benefits package including medical and dental insurance with partial employer contributions, vision insurance, company-paid basic life insurance, Accidental Death & Disability Insurance, Supplemental Life insurance, 401(k) with a company match, and commuter benefits
• Opportunity to earn an annual target bonus based on company and individual performance, subject to the terms and conditions of the Company’s bonus plan
• Professional training and development initiatives
• Competitive salaries

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level