Marketing Coordinator

CPS Outdoors•Brownsville, FL

22d

About The Position

The Marketing Coordinator supports the company’s brand presence, coordinates marketing initiatives, and plans and executes events. The role aligns marketing and event activities with business objectives, customer experience, and continued growth. Working alongside the Marketing Director, the position coordinates projects, manages marketing activities, and supports execution of the company’s overall marketing strategy. The role supports marketing strategy and brand positioning; coordinates marketing projects, campaigns, creative initiatives, and event logistics; collaborates with sales, operations, leadership, and external vendors; and monitors campaign and event performance. It also assists with marketing and event budgets and prepares monthly and quarterly performance reports and recommendations for the Marketing Director.

Responsibilities

Support the development and implementation of marketing strategies aligned with organizational goals.
Help maintain the company’s brand positioning, messaging, and market differentiation.
Monitor market trends, customer data, and campaign performance to support decision-making.
Assist with planning and executing company events that elevate brand visibility and support business objectives.
Coordinate marketing projects, creative initiatives, and event-planning activities.
Oversee workflow, project timelines, and resource allocation across marketing campaigns and event logistics.
Collaborate with sales, operations, and leadership to support alignment and communication across departments.
Manage relationships with external vendors, agencies, venues, and event contractors.
Coordinate the creation, execution, and optimization of digital campaigns, including social media, email marketing, paid advertising, and SEO/SEM.
Assist with creative development, including visuals, content, messaging, and brand materials.
Coordinate marketing initiatives across relevant platforms and channels.
Monitor campaign KPIs and analytics, identifying opportunities to improve performance and ROI.
Maintain brand consistency across company platforms and assets.
Coordinate the design and production of marketing collateral, website updates, and promotional materials.
Identify opportunities for partnerships, sponsorships, influencer collaborations, and PR initiatives.
Plan, organize, and execute corporate events, conferences, trade shows, client experiences, and community engagements.
Develop event concepts and themes that reflect brand values and enhance customer experience.
Coordinate event logistics, including budgeting, scheduling, vendor selection, A/V coordination, registration, and on-site management.
Track event performance, attendee engagement, and ROI to inform future planning and strategy.
Assist with managing marketing and event budgets and allocating spending based on performance insights and organizational priorities.
Track KPIs, including lead generation, conversion rates, engagement metrics, event ROI, and revenue impact.
Prepare monthly and quarterly reports summarizing marketing and event performance, results, and recommendations for the Marketing Director.