Marketing Coordinator

Singing River Health System•Ocean Springs, MS

About The Position

The Marketing Coordinator supports the growth, visibility, and market presence of Singing River Bariatric Surgery, Weight Loss, and General Surgery for SMS providers. This position serves as a dedicated marketing resource for SMS practice providers, developing and implementing strategic marketing initiatives to increase patient awareness, strengthen referral relationships, support physician reputation, and drive service line growth. The coordinator works with the Marketing and Communications team to create and manage content, coordinate community outreach and media opportunities, support provider marketing initiatives, manage reputation management efforts, and ensure materials and messaging follow Singing River Health System brand standards. The role also manages marketing budgets, tracks advertising expenditures, monitors campaign performance, and provides analytical reports on marketing effectiveness and return on investment. The position requires travel throughout the SRHS service area, with the employee providing their own transportation. Work is moderately active and includes sitting, moving around offices and facilities, and occasional lifting or moving of objects. The role also involves frequent use of standard office equipment and computer keyboards, and may include exposure to body fluids, sputum, and tissues. The employee must be able to work assigned schedules, which may change based on hospital needs.

Requirements

  • Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, Healthcare Administration, or a related field preferred.
  • At least two years of experience in marketing, public relations, communications, healthcare marketing, or a related field preferred.
  • Must complete appropriate-level de-escalation training by the end of position orientation (90 days).
  • Demonstrated experience designing and executing marketing, communications, and public relations activities.
  • Experience writing press releases, making presentations, and negotiating with media.
  • Strong written and verbal communication, creative, strategic, analytical, organizational, planning, and management writing skills.
  • Proficient computer and keyboard skills, including MS Outlook and Word, and ability to use office technology such as telephones and fax machines.
  • Ability to function independently, adapt to workload demands, set priorities and goals, work under pressure, and meet deadlines.
  • Ability to maintain collaborative and respectful working relationships and provide superior customer service and professional etiquette.
  • Must provide own transportation for travel throughout the SRHS service area.

Nice To Haves

  • Experience in social media management, content creation, event planning, community outreach, and campaign execution.
  • Bachelor’s degree in Marketing, Public Relations, Communications, Business Administration, Healthcare Administration, or a related field.
  • At least two years of experience in marketing, public relations, communications, healthcare marketing, or a related field.

Responsibilities

  • Develop and implement marketing initiatives for Singing River Bariatric Surgery, Weight Loss, and General Surgery for SMS providers.
  • Increase patient awareness, strengthen referral relationships, support physician reputation, and contribute to service line growth.
  • Create and manage marketing content with the Marketing and Communications team.
  • Coordinate community outreach and media opportunities.
  • Support provider marketing initiatives and manage reputation management efforts.
  • Ensure marketing materials and messaging comply with Singing River Health System brand standards.
  • Manage marketing budgets and track advertising expenditures.
  • Monitor campaign performance and provide analytical reporting on marketing effectiveness and return on investment.
  • Travel throughout the SRHS service area using personal transportation.
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