Marketing Coordinator

Brookdale Senior Living Inc.•Overland Park, KS

13d

About The Position

The Marketing Coordinator provides marketing and administrative support to a community’s sales staff, helping ensure sales and marketing efforts are administered on time and support community revenue goals. The position uses sales processes and systems to record information, compile reports, coordinate prospective resident move-ins, and communicate with the community sales leader and other associates. The role coordinates move-in details, supports unit availability tracking, assists with sales and community events, maintains marketing materials and office records, and may answer calls or provide backup sales support. It also represents the community at outside events as directed and enters sales and marketing activity into systems such as Artiva and SMS. The job description notes that duties may include other assignments from the supervisor. The position requires a high school diploma or GED and at least one year of administrative experience, preferably in retirement, hospitality, or medical settings, with a demonstrated focus on customer service. Additional education may substitute for years of experience. The work involves regular interaction with coworkers, residents, and vendors; occasional travel; and possible exposure to communicable diseases and infections. Physical activities include standing, walking, sitting, handling or feeling objects, reaching, talking, hearing, and lifting up to 50 pounds.

Requirements

High school diploma or General Education Degree (GED).
At least one year of administrative experience; preferably in the retirement, hospitality, or medical industry, with a proven focus on customer service. Additional education may be substituted for years of experience.
Ability to make decisions using limited independent judgment, established guidelines, and precedents, and to refer issues to a supervisor when appropriate.
Basic analytic ability and working knowledge of the relevant skill or discipline, work environment, processes, and organization.
Ability to greet staff and visitors courteously and in a friendly manner.
Knowledge of Medicare and Medicaid regulations and processes, if required in the community, and state regulations affecting service delivery, if applicable.
Effective verbal and written communication and listening skills.
Ability to manage time, tasks, and projects effectively in a dynamic environment.
Ability to build trust, act honestly, assess customer expectations and needs, and work respectfully with people of diverse personalities.
Ability to use personal computers and related software, including Microsoft Office applications, and to learn and operate a customer relationship database.
Ability to keyboard accurately and efficiently.
Ability to perform the listed physical activities, including lifting up to 50 pounds.

Nice To Haves

Administrative experience in the retirement, hospitality, or medical industry.

Responsibilities

Provide marketing support to the community in accordance with marketing and business plans, use sales processes and systems to track information and compile reports, support the Sales Department administratively, and attend daily sales meetings.
Communicate daily with the community sales leader and other key associates about prospective move-ins, recording pre-residency steps and facilitating communication through sales systems.
Coordinate new residents’ move-in process as needed, including paperwork, residence preparation, mover scheduling, community support, and setup of pendants, keys, mailboxes, cable, and storage.
Coordinate unit turnovers with maintenance and operations, maintain unit availability listings, and work with the community sales leader to identify units for the sales pipeline.
Assist the community sales leader in scheduling and executing lead-generation and lead-advancement events, including maintaining and organizing RSVP lists.
Keep the sales office stocked with marketing information and move-in packets and, as needed, request and order marketing materials through company systems.
Represent the community and increase awareness through outside events, professional groups, and community involvement as directed; use community knowledge and research to assist with prospect and referral-source activities and events.
As needed, answer phone calls, provide backup for Sales, and log leads in SMS according to the UP system.
Maintain the office hot board, prepare data for weekly and monthly reports, and provide sales performance information to the community sales leader.
Maintain working knowledge of the lead management system, develop reports, enter sales and marketing activities promptly and according to standards, and ensure system information is accurate.

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates outside California
Optional ID theft protection and pet insurance
Paid time off for full-time associates
Paid holidays for full-time associates
Company-provided life insurance for full-time associates
Adoption benefit for full-time associates
Short- and long-term disability for full-time associates
Flexible Spending Accounts for full-time associates
Health Savings Account for full-time associates
Optional life and dependent life insurance for full-time associates
Optional accident, critical illness, hospital indemnity insurance, and legal plan for full-time associates
Tuition reimbursement for full-time associates
Qualified associates who have been employed for at least one year may receive an advance of up to $725, less applicable taxes and withholding, for naturalization application costs