Marketing Coordinator

Eminence Home Care • Toms River, NJ

7d

About The Position

Eminence Home Care is seeking a motivated, relationship-focused Marketing Coordinator to grow its referral network across Monmouth and Ocean Counties, New Jersey. The role owns a defined territory and is measured by referrals, new accounts, and patients who start care. The coordinator identifies and develops referral sources, strengthens existing partnerships, plans territory activity, follows up on opportunities, and tracks results. The work is primarily field-based, with approximately 80% of time spent in the field and the remainder devoted to planning, research, CRM updates, and follow-up. The coordinator works closely with intake and represents the agency at community events and networking opportunities.

Eminence Home Care provides non-medical in-home care, including personal care assistance, companionship, support with daily living activities, and assistance for seniors and others who need support at home. The organization aims to connect clients and families with dependable, compassionate caregivers and help individuals maintain independence, dignity, and quality of life at home.

Requirements

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills and the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a workweek independently and manage multiple accounts.
• Comfort with field-based work and travel throughout Monmouth and Ocean Counties.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, such as hospitals, skilled nursing and rehabilitation facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to find new buildings and contacts.
• Develop introductions into referrals by learning partners’ needs, explaining the agency’s services, and asking for business.
• Re-engage accounts where referrals have slowed or stopped and involve management early when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with additional contacts at each account.
• Communicate with contacts through their preferred channels, including in-person visits, calls, texts, and email.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Create a weekly plan with a clear purpose for every visit and allocate time among maintenance, new-business development, and at-risk accounts.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits each day, adapting to partner availability and business needs.
• Spend approximately 80% of work time in the field and use the remaining time for planning, research, CRM updates, and follow-up.
• Monitor referrals, starts, losses, and pending referrals.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates to help convert referrals into starts of care.
• Keep referral sources updated and address barriers before opportunities are lost.
• Accurately and promptly log visits, calls, contacts, and referral sources in the CRM.
• Analyze referral trends by account to identify growth, declines, and opportunities.
• Provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• A supportive team with opportunities for growth.
• The opportunity to make a meaningful difference in the lives of clients and families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed