Marketing Coordinator

Vervic Inc. • Nashville, TN

35d • $50,000 - $60,000 • Onsite

About The Position

Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness. This role is responsible for creating lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.

Requirements

• 1-5+ years digital marketing experience with success in: Paid advertising campaign management, Social media strategy, Email marketing automation, Website optimization and analytics
• Strong data analysis capabilities
• Excellence in copywriting
• Ai experience and a huge desire to use Ai to automate work and improve processes
• Demonstrated ability to learn quickly

Nice To Haves

• Hospitality industry marketing experience
• Experience in startup environments
• Basic HTML/CSS and design tool proficiency
• Familiarity with hotel platforms
• Strategic partnerships background

Responsibilities

• Drive ROAS through Google/Meta campaign optimization and budget management
• Develop data-driven quarterly marketing strategies across all channels
• Create engaging social media content and manage community growth
• Design and optimize email marketing campaigns for conversion
• Build strategic partnerships with local businesses and influencers
• Maintain OTA relationships while focusing on direct booking growth
• Lead conversion rate optimization initiatives
• Monitor and analyze performance metrics across channels
• Implement data-driven improvements to user experience
• Manage technical updates and content implementation
• Mentor marketing intern team and drive development
• Ensure consistent brand voice across all channels
• Create and execute content calendar aligned with objectives
• Collaborate on pricing and promotion strategies
• Manage brand assets and marketing materials

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• HSA contributions
• Generous PTO and Paid Holidays
• $2,000 Annual Charitable Donation & Professional Development Allowance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed