Marketing Coordinator

Wisoman Foods•Hayward, CA

25d•$23 - $27

About The Position

Marketing Coordinator is responsible for planning and implementing marketing and advertising activities for the company. They understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Marketing Associate's help collect data, forecast trends, create and manage social media platforms and assess customer satisfaction. This position reports directly to Sales Manager.

Requirements

Bachelor’s degree in business administration, marketing or related field. If no Bachelor's degree, we will take eqivalent experience in lieu of.
1-3 years of CPG/food industry experience
Innovative and enthusiastic person
Posses search engines, web analytics, and business research tools acumen
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Strong communication and presentation skills
Working knowledge with CRM programs
Solid computer skills, including MS Excel, web analytics and Google Adwords
Proficiency with SEO/SEM campaigns
Excellent communication and presentation skills

Responsibilities

Prepare reports on marketing and sales metrics
Collect and analyze consumer behavior data (e.g. web traffic and rankings)
Conduct market research and identify new opportunities.
Coordinate with the marketing design and content teams to generate digital and print advertising material
Contribute to collaborative efforts and organize promotional events
Assist with organizing promotional events
Monitor and report competitors' marketing and sales activities
Interface with cross-functional employees including Production Operations, Quality Assurance, Sales and Marketing.
Responsible for representing our flatbread portfolio at Food & Trade Shows and distributor sales and training meetings
Responsible for traveling to and from client sites