Marketing Coordinator

Ritter & Brogden Orthodontics•Cary, NC

28d

About The Position

The Marketing Coordinator serves as the liaison between the practice and target referring dental practices, schools, and community organizations, and manages the practice's social media channels. The role calls for strong customer service, communication, organizational, analytical, creative, and sales-minded skills. The coordinator represents the practice positively and looks for ways to strengthen community impact and attract new patients. The position develops and carries out outreach and marketing activities, maintains partner relationships and CRM records, coordinates events and deliveries, and supports social media and patient communications. It also includes preparing KPI reports and presentations, collaborating with doctors, practice leadership, and the marketing team, and assisting with phone handling, scheduling, and general administrative tasks as needed.

Requirements

High school diploma, GED, or equivalent.
Proficiency in Microsoft Office Suite.
Exceptional customer service skills.
Strong verbal and written communication skills.
Detail-oriented, highly organized, self-motivated, and accountable to high standards.
Ability to analyze data.
A proactive, self-starting approach and ability to take initiative.
Strong leadership qualities.
Marketing and sales experience is preferred but not required; candidates with a marketing-, sales-, and referral-minded approach will be considered.

Nice To Haves

Marketing or sales experience.

Responsibilities

Prepare reports on organizational KPIs and present findings.
Identify referring dentists in each market and assign practices to Referral Tiers according to guidelines.
Create outreach plans for referring dentists, schools, and community organizations.
Schedule, coordinate, and execute Dr. to Dr. Lunches and Lunch & Learns.
Create and follow a delivery calendar for referring dentists, schools, and community organizations, meeting assigned deadlines.
Aim to visit with the doctor during every delivery visit.
Contact target schools, using information provided by Constant Analytics, at least once per quarter by in-person delivery or mailed package.
Attend strategically selected membership meetings with community organizations.
Promote the practice brand to organizations and pursue partnership opportunities, such as social media giveaways.
Create efficient travel schedules and routes.
Create, procure, assemble, and deliver thoughtful, personal, experiential gifts for partners.
Collaborate with practice leadership on relevant clinical and brand-focused marketing materials and messages for deliveries.
Collaborate with doctors, practice leadership, and Orthodontic Partners’ marketing team on feedback from outside organizations to support process and service improvement.
Prepare presentations for community partners about the practice, orthodontic treatments, and potential collaborations.
Capture data at consumer-facing events for CRM and retargeting campaigns.
Send patient email and text blasts for announcements and occasional promotions using the practice's CRM tool.
Schedule approximately five social media posts per week per channel in advance, including Facebook, Instagram, and new channels as they arise.
Develop and execute content strategies tailored to each social media channel's style and audience.
Respond promptly to Facebook and Instagram messages in a professional brand voice and handle requests received through those channels.
Assist with phone handling, scheduling, and general administrative tasks as needed.
Update HubSpot after each outreach interaction with partner contact information and follow-up items.
Attend regularly scheduled marketing meetings with a prepared agenda.