Marketing Coordinator

Sub-Zero Group, Inc. • New Britain Township, PA

51d • $70,000 - $80,000

About The Position

Sub-Zero Group Mid-Atlantic, a distributor of high-end luxury appliances, seeks a Marketing Coordinator. The Marketing Coordinator is the liaison between the various sales functions and the factory to ensure that the brands are represented in a consistent manner. The Marketing Coordinator works closely with the Senior Regional Marketing Manager to drive Sub-Zero, Wolf, and Cove sales through the development and execution of an annual distributor marketing plan that includes advertising via traditional and digital media, coordinating dealer/trade/showroom events, and support and engagement with the dealer network. The Coordinator prioritizes showroom traffic growth through programs, campaigns, and events aimed at consumers, owners, and specifiers. Along with the Senior Regional Marketing Manager, the Marketing Coordinator serves as a primary point of contact/conduit for Corporate Marketing and is charged with working closely with the Sales Team, Showroom Team and Dealers. Finally, the role works to ensure local alignment with overall corporate goals, priorities, and plans.

Requirements

• Marketing or related 4-year degree
• Strong background in social media, writing, and page layout design
• Strong interpersonal skills with an ability to demonstrate a creative skillset

Responsibilities

• Providing Corporate Marketing feedback on the needed collateral
• Fully leveraging existing materials and where necessary
• Local development of content to support the execution of their plan
• Support local communication and PR efforts designed to leverage and execute organizational plans and priorities
• Actively cultivating relationships within the market that result in partnerships and collaborations

Benefits

• Competitive compensation based on experience $70,000 to $80,000 plus annual bonus opportunity
• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• Education assistance and internal training programs
• Maternity & paternity leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level