Marketing Coordinator

Lightwave Dental•Richmond, VA

1d•$55,000 - $55,000

About The Position

Lightwave Dental is a high-growth dental leadership organization founded in 2016. It partners with dentists, supports their training and development, and helps address challenges in dentistry while preserving the essence of private practice. The company supports more than 100 dental offices across three states. The Marketing Coordinator supports the company’s marketing communications and corporate and practice-level social media efforts. The role helps maintain brand consistency, develop marketing content, coordinate event-related marketing, conduct market research, and work with the company’s public relations agency. It also manages social content calendars, publishes content, and reports on social media performance using analytics tools.

Requirements

Associate or bachelor’s degree in Marketing or a related field, and/or two years of relevant experience in a marketing role.
Ability to take direction and work independently as a self-starter.
Working experience with social media platforms.
Organizational skills to manage multiple projects simultaneously and deliver high-quality results on deadline.
Excellent verbal and written communication skills.
Critical-thinking and problem-solving skills, accuracy, and attention to detail.
Experience working cross-functionally with agencies, vendors, internal partners, and others to gather requirements, document processes, and provide activity updates.

Nice To Haves

Basic photography skills.
Basic graphic design skills.

Responsibilities

Support overall marketing communications plans.
Maintain brand compliance and consistency throughout the company.
Assist with content development for marketing materials, presentations, and social media.
Assist with organizing and developing a creative resources library.
Support event-related marketing, including community outreach and tradeshows.
Assist with market research, including analysis of the competitive landscape, market trends, and customer behavior.
Act as a liaison with the public relations agency for press release needs.
Implement and manage the corporate social media strategy.
Create weekly or monthly content calendars for corporate social accounts and execute content for publication.
Assist with management of practice-level social media accounts.
Use Google Analytics, channel-specific analytics, and other measurement tools to report on follower growth and engagement, and identify ways to improve metrics through testing and new initiatives.