Marketing Coordinator

Bryant & Stratton College Careers•Rochester, NY

10d•Onsite

About The Position

The Marketing Coordinator provides project coordination, organizational, and operational support for college-wide and local marketing initiatives. Working closely with the Regional Marketing Director, the marketing team, and other stakeholders, the coordinator helps translate plans into action by coordinating resources and logistics, tracking timelines and deliverables, and providing communication and follow-up to keep projects organized and on schedule. The ideal candidate is organized, creative, able to multitask, and capable of meeting tight deadlines. The role supports campus, market, and institutional initiatives; gathers and develops content for social media and other communications; and assists with planning, promoting, and executing events. It also coordinates vendors, printing, promotional items, marketing materials, purchase requests, invoices, and project documentation. The position is based in Rochester, New York, requires up to 20% travel (not overnight), and is eligible for overtime.

Requirements

Bachelor’s degree in business, communications, marketing, public relations, advertising, or a similar field.
At least 2 years of experience as a project coordinator or in a similar role.
Experience overseeing a professional social media account that promotes engagement.
Experience coordinating and managing external vendor relationships, including project requirements, timelines, deliverables, and follow-up.
Strong proficiency in Microsoft Office.
Ability to stand or sit in a stationary position and occasionally lift, carry, push, and/or move objects up to 10 pounds.
Ability to use computer technology and equipment.
Ability to provide and receive information in person and over the telephone.
Ability to convey detailed and important instructions or ideas accurately and promptly.
Up to 20% travel, not overnight.

Nice To Haves

Experience with graphic design applications such as Adobe Creative Suite or iMovie, or video production experience.
Photography experience.

Responsibilities

Provide day-to-day and long-term project support to the Regional Marketing Director across campus, market, and institutional initiatives.
Coordinate information, resources, deliverables, and project meetings, including scheduling, agendas, action items, and follow-up.
Maintain project plans, files, and shared resources; provide project updates and flag potential delays, competing priorities, or resource needs.
Support multiple projects simultaneously while tracking priorities and deadlines.
Coordinate the development, revision, printing, and distribution of marketing materials.
Collaborate with internal Marketing team members, external partners, campus stakeholders, and departments to support marketing initiatives.
Coordinate marketing and logistical support for campus events and institutional or strategic initiatives; gather outcomes and relevant information afterward.
Coordinate campus and college-wide promotional item orders and distribution, and provide operational support for the Spirit Store and promotional initiatives.
Gather stories and content about students, faculty, associates, alumni, campus activities, and college achievements for social media, newsletters, blogs, public relations, and other communications.
Assist with planning, developing, and scheduling organic campus and alumni content and social media content in coordination with Systems Marketing plans.
Support athletic social media as needed and social media needs for assigned campuses, markets, and college-wide initiatives; coordinate scheduling and posting.
Engage with followers, monitor activity and analytics, and help ensure timely responses to inquiries through college social media channels.
Update local community calendars and assist with drafting local media alerts and other communications.
Coordinate assigned email communications and campaigns.
Assist with planning, promotion, and execution of campus, market, and college-wide events; coordinate timelines, materials, promotional needs, outreach, and logistics.
Gather event outcomes, participation information, and other results as appropriate.
Coordinate promotional item ordering, inventory, shipping, and distribution; coordinate materials, vendors, logistics, and other needs for special events.
Coordinate day-to-day communication and project follow-up with established marketing vendors and partners.
Serve as the day-to-day liaison with the college's printing partner, coordinating print requests, production timelines, delivery, and related needs.
Maintain inventory of marketing support materials and help keep resources current, accurate, compliant, and available.
Coordinate the creation or replenishment of digital and printed materials and create and manage QR codes as needed.
Coordinate purchase requests, invoice tracking, and expense documentation for assigned projects.
Maintain vendor, project, and operational documentation and support vendor relationships through coordination of needs, timelines, deliverables, and administrative follow-up.