Marketing Coordinator

Lightwave Dental•Richmond, VA

18h

About The Position

The Marketing Coordinator supports the company’s marketing communications plans and helps maintain brand compliance and consistency. The role assists with developing marketing content and materials, organizing creative resources, supporting event-related marketing, conducting market research, and coordinating press release needs with the company’s PR agency. The position also manages and implements corporate social media activities. This includes developing content calendars, publishing content for corporate accounts, assisting with practice-level social media accounts, and using Google Analytics and platform-specific analytics to report on follower growth and engagement. The coordinator uses measurement, testing, and new initiatives to identify ways to improve social media performance.

Requirements

Associate or bachelor’s degree in Marketing or a related field and/or two years of relevant experience in a marketing role.
Self-starter who can accept direction and work independently.
Working experience with social media platforms.
Proven organizational skills to manage multiple projects simultaneously and produce high-quality results on deadline.
Excellent verbal and written communication skills.
Critical thinking and problem-solving skills, accuracy, and attention to detail.
Basic photography and graphic design skills.
Experience working cross-functionally with agencies, vendors, internal partners, and others to gather requirements and document processes while providing activity updates.

Responsibilities

Support overall marketing communications plans.
Maintain brand compliance and consistency throughout the company.
Assist with content development for marketing materials, presentations, and social media.
Assist with organizing and developing the creative resources library.
Support event-related marketing, including community outreach and tradeshows.
Assist with market research by analyzing the competitive landscape, market trends, and customer behavior.
Act as a liaison with the PR agency for press release needs.
Manage social media and implement the corporate social media strategy.
Create weekly or monthly content calendars for main corporate social accounts and execute content for publication.
Assist with practice-level social media account management.
Use Google Analytics, channel-specific analytics, and other measurement tools to report on follower growth and engagement, and identify ways to improve metrics through testing and new initiatives.