Marketing Coordinator

Forest Home•Forest Falls, CA

7d•Remote

About The Position

The Marketing Coordinator advances Forest Home’s mission by generating quality leads for Guest Retreats and Forest Home programs, broadening the organization’s reach to families, churches, and groups, and helping convert interest into inquiries, bookings, and registrations. The role coordinates day-to-day marketing and program campaigns, stewards the Forest Home brand, manages outsourced agencies and vendors, and uses performance data to provide recommendations to leadership. It works closely with the sales team and the in-house photo/video team, with a ministry-minded approach to guests and partners. The position plans and manages marketing across paid advertising, email, social media, the website, SEO, CRM, content, and analytics. Duties include creating and improving lead-capture materials, maintaining HubSpot and WordPress, producing and reviewing creative assets, building email campaigns and automated journeys, managing social channels, coordinating photo/video shoots, tracking performance, and reporting on leads and registrations. Success is measured by lead generation and quality, audience growth, cost per lead and return on ad spend, timely campaign delivery, accurate reporting, vendor accountability, and clean CRM data. This is a full-time, non-exempt hourly position of 40 hours per week, paying $25–$28 per hour. The role is primarily remote, with a strong preference for candidates in the Pacific time zone. Occasional travel and on-site presence at Forest Home in Forest Falls are required for shoots, events, and meetings. Occasional evening or weekend availability may be needed.

Requirements

Support Forest Home’s mission and values and sign a statement of faith.
Ability to pray for others in person and on the phone, and participate in staff spiritual activities.
Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent experience.
At least 2 years of experience in marketing, communications, or a related field.
Experience generating leads through digital marketing, such as paid ads, email, landing pages, or SEO.
Portfolio or work samples demonstrating design, writing, and/or digital marketing work.
Excellent written and verbal communication, including copywriting and editing skills.
Working knowledge of HubSpot or a similar CRM.
Experience updating websites in WordPress.
Design skills in Canva and/or Adobe Creative Suite.
Experience managing organizational social media across platforms such as Instagram, Facebook, YouTube, LinkedIn, and TikTok, including short-form video.
Working knowledge of Google Analytics and SEO best practices.
Ability to interpret analytics from Meta ads and Google search ads and turn data into reports and recommendations.
Proficiency in Microsoft Excel or Google Sheets.
Strong project management, organizational, and detail-oriented skills, with the ability to manage multiple deadlines.
Ability and willingness to learn and implement new software tools.
Self-motivated and able to work independently in a remote setting; proactive communicator and effective teammate.
Creative with a good eye for design and brand consistency.
Ability to work a consistent 40-hour weekly schedule; Pacific time zone preferred.
Reliable home workspace with high-speed internet.
Ability to travel occasionally to Forest Home in Forest Falls for shoots, events, and meetings, and availability for occasional evenings or weekends as needed.
Ability to relate graciously to a range of individuals, demonstrate integrity, and streamline processes.
Ability to sit and use a computer for extended periods; on-site visits may involve walking on uneven, mountainous terrain and occasionally lifting or carrying equipment up to 20 pounds.
Visual acuity to review text, numbers, design, and video, and speaking and hearing ability sufficient for phone, video-call, and in-person communication.

Nice To Haves

Experience in ministry, nonprofit, camp, or hospitality marketing.

Responsibilities

Plan and run campaigns across paid ads, email, social media, the website, and SEO to generate quality leads for Guest Retreats and Forest Home programs.
Improve lead quality using sales-team feedback and identify audiences who have not yet experienced Forest Home.
Create and improve landing pages, forms, and offers that convert visitors and ad clicks into inquiries and registrations.
Ensure leads are captured in HubSpot and quickly routed to the appropriate sales team member.
Coordinate with outsourced vendors on Meta and Google search advertising, reviewing targeting, creative, results, and lead costs.
Maintain Forest Home brand standards and create, review, and organize graphics and brand assets.
Build and maintain marketing content calendars; write and edit copy for email, social, web, ads, and promotional materials.
Manage Forest Home’s Instagram, Facebook, YouTube, LinkedIn, and TikTok presence, including planning, scheduling, content creation, community engagement, and performance tracking.
Plan, build, and send email campaigns and newsletters in HubSpot; maintain automated journeys, audience segments, and list health.
Collaborate with the in-house photo/video team on creative plans and shoots, and turn photo and video materials into finished marketing assets.
Update and maintain the WordPress website, keeping program information accurate and applying SEO and user-experience best practices.
Maintain HubSpot contact lists, properties, forms, workflows, follow-up automation, CRM hygiene, and campaign tracking.
Track and analyze marketing results using Google Analytics, HubSpot, and advertising platform reports; provide regular reports and recommendations to leadership.
Coordinate and execute marketing plans, campaign timelines, audience targeting, and messaging for programs and Guest Retreats.
Serve as the main point of contact for outsourced agencies and vendors, managing deadlines, budgets, deliverables, and performance.
Partner with sales on bookings, registrations, rebooking, sales materials, and feedback about lead quality and guest questions.
Make data-informed recommendations about channels, messaging, timing, budgets, audience opportunities, and process improvements.
Complete onboarding and program-learning activities, participate in coaching, implement feedback, and pursue ongoing professional growth.
Reflect Forest Home’s mission, values, and Christ-centered culture in interactions and internal partnerships.