Marketing Coordinator

Ad Astra Info Systems Llc•Overland Park, KS

21d•Onsite

About The Position

The Marketing Coordinator develops and executes marketing communications supporting Ad Astra’s mission to help colleges and universities graduate more students faster through academic planning and course scheduling. The role writes advertising and email copy for higher education leaders, manages the company’s day-to-day social media presence, and plans and coordinates industry conferences, webinars, and client events. It ensures communications are clear, consistent, and aligned with brand standards, and maintains marketing assets and the brand library. This is a full-time, in-office position in Overland Park, Kansas. Travel to industry conferences and events may be required less than 25% of the time. Ad Astra does not pay relocation expenses. Applicants must be legally authorized to work in the United States; the company cannot provide work visa sponsorship.

Requirements

Bachelor’s degree in marketing, communications, English, journalism, or a related field, or an equivalent combination of education and experience.
Three to five years of experience in marketing, communications, or a related role; B2B, SaaS, or higher education experience is preferred.
Demonstrated experience writing ad copy and email campaigns that have been published.
Experience managing brand social media accounts, including content calendars and analytics.
Experience planning and executing events, from trade show exhibits to hosted client events.
Excellent writing, editing, and proofreading skills, with working knowledge of AP style.
Experience using AI to improve job performance.
Experience with a marketing automation or email platform such as HubSpot, Marketo, Pardot, or Mailchimp.
Strong organizational skills and the ability to manage concurrent deadlines while maintaining accuracy and attention to detail.
Ability to travel to industry conferences and events as needed, less than 25% of the time.
Ability to lift and transport event materials weighing up to 40 pounds.
Applicants must be legally authorized to work in the United States; visa sponsorship is unavailable.

Nice To Haves

Experience marketing to colleges, universities, or other higher education institutions.
Familiarity with Salesforce or another CRM platform.
Design skills using Canva or Adobe Creative Cloud.
Basic video editing skills for social media content.

Responsibilities

Write and edit copy for paid search, paid social, display, and trade publication advertising, including variations for A/B testing.
Write and refine email subject lines, preheaders, and calls to action using campaign performance data.
Use AI to adapt long-form content, such as case studies, blog posts, and webinars, into concise channel-specific copy.
Ensure marketing content adheres to brand standards, approved messaging, and the company style guide.
Plan and maintain a monthly social media content calendar for LinkedIn, X, Facebook, Instagram, and YouTube.
Write, schedule, and publish social media content, and create basic graphics and short-form video using Canva or similar tools.
Monitor and respond to social media comments and messages, escalating opportunities and issues to the marketing team as appropriate.
Track social media performance metrics and prepare monthly reports with recommendations.
Maintain knowledge of social media platform changes and higher education trends.
Coordinate marketing for the company’s participation in 10–15 industry conferences annually.
Plan and execute client events, user conferences, receptions, and webinars from concept through post-event follow-up.
Manage event vendor relationships, contracts, timelines, and budgets.
Develop pre-event promotional and post-event follow-up communications for email and social media.
Measure event return on investment and recommend improvements to future event planning.
Maintain marketing assets, templates, and the brand library.
Perform other duties as assigned.