Marketing Coordinator

Eminence Home Care • Lakewood, NJ

7d

About The Position

Eminence Home Care is seeking a motivated, relationship-focused Marketing Coordinator to grow its referral network across Monmouth and Ocean Counties in New Jersey. The role owns a defined territory and is measured by referrals, new accounts, and patients who start care. The coordinator develops new referral sources, strengthens existing partnerships, plans territory activity, and connects individuals and families with the agency’s non-medical home care services. The position is primarily field-based, with approximately 80% of time spent in the field and the remainder used for planning, research, CRM updates, and follow-up. The role reports to the Senior Director of Growth & Strategy.

Requirements

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills, with the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a week and manage multiple accounts.
• Comfort with field-based work and travel throughout Monmouth and Ocean Counties.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, including hospitals, skilled nursing and rehabilitation facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to identify buildings and contacts not currently engaged with the agency.
• Learn referral partners’ needs, explain the agency’s services, and seek referrals.
• Re-engage accounts where referrals have slowed or stopped and involve management when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with multiple contacts within each account.
• Adapt communication to contacts’ preferences, including in-person visits, calls, texts, and email.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Create a weekly territory plan with a clear purpose for each visit and prioritize maintenance, new business development, and at-risk accounts.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits each day, adjusting to partner availability and business needs.
• Spend approximately 80% of working time in the field and use the remaining time for planning, research, CRM updates, and follow-up.
• Monitor referrals, starts, losses, and pending referrals.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates so referrals can become starts of care.
• Keep referral sources updated and address barriers before opportunities are lost.
• Log visits, calls, and contacts accurately and promptly in the CRM, including which contact sent each referral.
• Analyze referral trends by account and identify growth, declines, and opportunities.
• Provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• A supportive team with opportunities for growth.
• The opportunity to make a meaningful difference in the lives of clients and families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed