Marketing Coordinator

U S National Whitewater Center•Charlotte, NC

7d•Onsite

About The Position

The Marketing Coordinator at the Whitewater Center (Whitewater) executes the communication of the Whitewater brand across a variety of marketing channels. This position will coordinate the distribution, execution, and analysis of Whitewater’s various marketing campaigns with a specific focus on owned (digital and physical), paid, and earned channels. The Marketing Coordinator is an on-site, full-time, benefits eligible position and reports to the Marketing Manager.

Requirements

Bachelor’s degree in Marketing, Business, or related discipline.
2+ years relevant marketing experience.
Photography and/or videography experience is a plus.
Intellectual curiosity and strong critical analysis skills.
Efficient and effective written and verbal communication skills.
Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Nice To Haves

Photography and/or videography experience is a plus.

Responsibilities

Collaborate with the marketing team to plan, manage, and execute Whitewater’s marketing campaigns.
Assist in developing integrated marketing plans for campaigns, coordinating activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing.
Partner with Whitewater teams to tailor marketing plans to meet each team’s specific needs, maximizing campaign impact.
Support the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones.
Support ongoing communication with brand partners and external vendor projects.
Analyze campaign performance across channels to ensure goals and KPI’s are met.
Coordinate all paid advertising placements for the Whitewater brand.
Identify, develop, and execute earned media opportunities with digital platforms, print publications, tourism entities, social media influencers, and outdoor lifestyle brands.
Manage Whitewater’s social and community presence on various platforms.
Coordinate all aspects of third-party media, photography, and film coverage of Whitewater locations and programming.
Proactively research paid and earned media trends across a variety of platforms to stay current with industry standards.
Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
Create trackable and data driven recaps and reports for all marketing efforts.
Provide support for other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
Lead the planning and execution of marketing deliverables and campaigns to ensure on-time execution and alignment with brand standards across all paid and organic communications channels.
Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
Other duties as assigned