Marketing Coordinator - 2hourGlass

Lean Marketing • Princeton, NJ

33d • $25 - $35 • Remote

About The Position

2hourglass is a fast, mobile window and door glass repair company based in Pennsylvania. Our technicians go to the customer's home or business and fix broken glass, foggy (failed-seal) glass and window hardware on site, often the same or next day. About 80% of our work is residential and 20% commercial. Our promise is in the name: speed and certainty. Customers send a photo, get a price, and we fix the one window they need. We don't push them to replace five. That approach has earned us roughly 1,300 five-star Google reviews. Our biggest opportunity is the homeowners who don't know their window can be repaired at all, so they live with it. Our new website is live. Over the next 6–12 months we're improving its conversion, sharpening our Google and Facebook ads, and launching email and SMS follow-up. Over the next 2–3 years we want a marketing machine that runs without depending on the founder. This role is the first step toward that. This is a fantastic opportunity for a results-driven, hands-on person to join our team. The role is remote, part-time, and headquartered in Pennsylvania (US Eastern time). As our Marketing Coordinator, you'll plan, coordinate and carry out our marketing across the website, Google Ads, Facebook/Meta, email, SMS and reviews. You'll be our first and only in-house marketing person. You'll work directly with the founder. He sets the strategy and big-picture goals; you own the day-to-day execution and keep projects moving. We also work with an outside marketing coach, so you'll have a clear plan and support.

Requirements

• Excellent copywriting skills for web, ads, email, SMS and social media.
• Tech-savvy: ability to pick up new tools fast (CRMs, website builders, ad platforms, email tools, AI tools).
• Project management skills: ability to set deadlines, keep them, and move several projects forward at once.
• Self-starter: ability to decide what needs to happen, when and how, and execute without being chased.
• Teachable and coachable attitude.
• Leadership potential.

Nice To Haves

• Experience marketing a local or home-services business (trades, cleaning, HVAC, roofing, real estate).
• Hands-on experience with Google Ads, Meta Ads Manager or Google Business Profile.
• Experience with Close or a similar CRM, and with email/SMS automations.
• Basic design skills (Canva or similar) and basic video editing.
• Comfort with dashboards and numbers (Looker Studio, Airtable, Google Sheets).

Responsibilities

• Plan, coordinate and carry out marketing across the website, Google Ads, Facebook/Meta, email, SMS and reviews.
• Track website and Google Ads landing page performance (traffic, bounce rate, calls and quote requests) and make adjustments.
• Keep each county and service page current and working.
• Support Google Ads and Facebook/Meta ads.
• Brief and manage ad creative, and work with any outside agency or freelancer.
• Plan and run a content calendar that teaches homeowners their broken, foggy or sticking windows can be repaired.
• Create, schedule and post content, reply to comments, and repurpose content across channels.
• Write and edit copy for the website, ads, emails, SMS and social posts.
• Build and manage welcome, follow-up and reactivation campaigns in our CRM (Close).
• Re-engage stalled leads and past customers.
• Turn Google reviews into marketing assets.
• Keep our Google Business Profile active and fresh.
• Help launch and promote a low-cost entry offer and simple referral and repeat-customer programs.
• Maintain a weekly marketing dashboard: leads by source, cost per lead and per job, landing-page performance and ad return.
• Flag what's working and what isn't.
• Create and keep project timelines, manage freelancers and vendors, and make sure campaigns ship on time.
• Work with the founder and office team so marketing, lead follow-up and scheduling stay aligned.

Benefits

• Fully remote
• Flexible hours
• Starts at 20 hours/week, with potential to grow to full-time
• Real ownership: your work goes live fast and you'll see its impact on booked jobs
• Hands-on marketing and management experience, with coaching from an experienced marketing team

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed