Marketing Coordinator

arrivia. Go far in the travel industry.•Scottsdale, AZ

21d•Hybrid

About The Position

The Marketing Coordinator is a hands-on role on arrivia’s marketing team, covering email, lifecycle, product, and promotional marketing. The role builds, optimizes, and scales automated and promotional campaigns for members, using segmentation, testing, and personalization to improve campaign performance and member relationships. The position is hybrid and requires working onsite at arrivia’s Scottsdale, Arizona office four days per week. The marketer uses data to identify opportunities and improve campaigns, partners with sales, operations, and other teams to support a seamless customer journey, and uses modern AI tools for content, audience analysis, and campaign optimization.

Requirements

At least 2 years of marketing experience, with a strong understanding of best practices and industry trends.
Hands-on email marketing expertise, including personally building, segmenting, testing, and deploying campaigns.
Experience across lifecycle, product, and promotional marketing; strength in several areas is sufficient.
Strong analytical skills and a habit of using data to guide decisions.
Excellent written and verbal communication skills, including the ability to create resonant email content.
Proven cross-functional collaboration and relationship-building skills.
Comfort working in a fast-paced, high-volume environment with quick turnarounds.
Initiative and a proactive mindset, including identifying and fixing issues.
Ability to work onsite at the Scottsdale office four days per week.

Nice To Haves

Experience with Marketo or other marketing automation software.
B2C experience; B2B experience is welcome as an addition.
Travel or cruise industry experience.

Responsibilities

Create, build, and optimize automated and promotional emails in Marketo and the company CMS.
Own member lifecycle journeys from onboarding through re-engagement.
Turn product and offer launches into member communications.
Deliver high-volume promotional campaigns on tight turnarounds while maintaining quality.
Segment and personalize campaigns based on member preferences, demographics, and behavior.
Use marketing automation tools to streamline workflows and reduce manual steps.
Measure campaign performance, identify trends, and apply findings to future optimization.
Identify underperforming campaigns and make improvements proactively.
Collaborate with sales, operations, and other teams to maintain a seamless customer journey.
Use AI tools for content, audience analysis, and campaign optimization.