Marketing Coordinator

Fanatics Commerce•Winona, MN

11d•$19 - $23•Onsite

About The Position

The Marketing Coordinator supports the production and implementation of marketing activities across WinCraft’s distribution channels, contributing to brand positioning, graphic development, and campaign execution. The role works closely with the Director of Marketing to translate strategy into project plans, creative deliverables, and cross-functional workflows across digital campaigns, social media, copywriting, sales presentations, and catalog content. The coordinator is expected to use data, automation, and AI-enabled insights to deliver measurable business and fan impact. The role coordinates marketing projects from concept through launch, maintains the WinCraft marketing calendar, and supports brand consistency across customer-facing and internal materials. It collaborates with Sales, Art, Licensing, and other departments, and supports merchandising build-outs, trade shows, catalogs, samples, and other company initiatives. The position is onsite in Winona, Minnesota.

Requirements

2–5 years of professional experience in marketing or creative support, with demonstrated ability to manage multiple projects and deadlines simultaneously.
Proficiency in Adobe Illustrator, Photoshop, InDesign, and other Creative Cloud programs.
Strong presentation and storytelling skills, including experience developing customer-facing sales decks and marketing materials.
Excellent verbal and written communication skills, including copywriting experience for digital and print channels.
Ability to work cross-functionally and communicate effectively with senior management, sales teams, and creative departments.
Strong organizational skills and attention to detail, with the ability to maintain focus and manage competing priorities in a fast-paced environment.
Ability to work independently and collaboratively, with a proactive approach to identifying and solving problems.
Associate’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Partner with Sales, Art, Licensing, and other departments to fulfill marketing requests and align on campaign objectives, ensuring timely and on-brand delivery.
Collaborate with the Director of Marketing to maintain brand standards across materials, communications, and project timelines.
Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and other company initiatives.
Create and update product copy and bullet points for WinCraft products across digital and print channels, ensuring accuracy and consistency.
Build and grow WinCraft’s presence on Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach.
Compile item setups, pricing, and team and product selections for catalogs, sales decks, and other customer-facing projects.
Monitor platform performance and identify opportunities to deepen audience engagement across digital channels.
Use AI tools to develop high-quality, on-brand content efficiently across digital and print channels.
Identify opportunities to streamline marketing workflows and improve efficiency in campaign production and cross-functional communication.
Monitor and replenish catalogs and samples throughout the office and at trade shows, addressing gaps and fulfillment needs.
Assist with creative or production art CARs as business needs dictate.
Develop and maintain the WinCraft marketing calendar, including requests for digital marketing, flyers, sell-sheets, web images, customer image requests, catalog PDQs and general fixture designs, and customer presentation decks.
Coordinate day-to-day marketing projects, managing workflows, deadlines, and cross-functional communication from concept through launch, including eblasts, go-to-market campaigns, product rollouts, and seasonal promotions.
Maintain a master calendar and campaign schedule covering marketing materials, schedules, special events, and opportunities.
Follow recommended guidelines and company data to determine team and individual product inclusion across marketing initiatives.
Apply AI and technology to improve efficiency, quality, and outcomes; use data and digital tools to inform decisions and enhance performance; adopt new technologies and contribute to continuous improvement.