Experienced Marketing Coordinator

Thermall Heating & Cooling•Yakima, WA

9d•Onsite

About The Position

Join Thermall Heating, Cooling & Electric in Yakima, WA as a full-time Experienced Marketing Coordinator to drive real results and success for a local business! This is a highly strategic and creative role where you'll develop and execute effective advertising campaigns across digital and physical channels. You'll help attract new customers and increase interest in our services through print, email, social media, digital advertising, and company website marketing efforts. This includes managing all aspects of these campaigns, from planning through completion, and using performance data to improve future advertising campaigns. You'll develop engaging promotional content and materials in alignment with our company branding and maintain a robust marketing calendar in collaboration with leaders, technicians, vendors, and office staff. Using ServiceTitan and other reporting tools, you'll monitor the campaigns' performance by tracking leads, bookings, revenue, and return investments, and adjust future strategies accordingly. You'll also coordinate giveaways, seasonal promotions, community events, and other activities to foster positive relationships.

Requirements

3+ years of professional marketing experience, ideally with an HVAC, construction, home services, or similar company
Experience managing social media sites, email campaigns, digital advertising, website content, and marketing performance reports
Exceptional communication skills
Computer proficiency
Strong organizational skills with the ability to manage multiple projects and meet all deadlines
Ability to pass a background check and drug screening test

Nice To Haves

Experience using programs such as Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, or Google Ads
ServiceTitan experience with campaign creation, lead tracking, revenue reporting, and performance analysis
Knowledge of SEO and email-marketing platforms

Responsibilities

Develop and execute effective advertising campaigns across digital and physical channels.
Attract new customers and increase interest in services through print, email, social media, digital advertising, and company website marketing efforts.
Manage all aspects of campaigns, from planning through completion.
Use performance data to improve future advertising campaigns.
Develop engaging promotional content and materials in alignment with company branding.
Maintain a robust marketing calendar in collaboration with leaders, technicians, vendors, and office staff.
Monitor campaign performance by tracking leads, bookings, revenue, and return on investment using ServiceTitan and other reporting tools.
Adjust future strategies based on performance data.
Coordinate giveaways, seasonal promotions, community events, and other activities to foster positive relationships.