Marketing Coordinator

RTC Communications•Montgomery, IN

8d•Onsite

About The Position

We seek a highly energetic team player to fulfill a Marketing Coordinator position to participate in our company’s advertising and marketing campaigns. Your main responsibilities include conducting market research, events coordination, producing promotional materials, and analyzing sales data. Our ideal candidate must be experienced in conducting research to analyze and gather data through various customer portals and interpret customers’ behavior and suggest creative ways to increase brand awareness and market share. Our ideal candidate must be able to design and execute marketing campaigns, and go-to-market initiatives, as well as deploy visionary concepts into actionable plans. Our candidate must be able to establish and design internal tracking systems and dashboards to help the leadership team identify and track marketing benefits and success of online marketing activities. If you have excellent communication skills, a great work ethic and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure the company’s marketing efforts and help us achieve our immediate and long-term business goals.

Requirements

Proven work experience as a Marketing/Event Coordinator, Marketing Specialist or similar role
Knowledge of traditional and digital marketing tools and strategies
Experience with research methods using data analytics software
Expertise or high level of experience in Wordpress and Adobe Creative Suite
SEO/SEM Experience
Solid computer skills, including MS Office, Excel web analytics and Google AdWords and Google analytics
Familiarity with Customer Relationship Management and Content Management System software
Excellent communication and presentation skills
BS degree in Marketing or relevant field experience

Responsibilities

Coordinate, execute and manage community and corporate events with Marketing Agents and Director of Marketing
Ability to design websites to be functional, dynamic and well-organized both for internal and external clients
Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
Help design and implement successful marketing campaigns across residential and commercial sales
Set up tracking systems for online/social media activities
Track progress and provide guidance to RTC leadership team and analyze competitors offering through various SWOT analysis
Prepare reports by collecting and analyzing sales data
Collaborate with Director of Marketing to produce promotional materials
Craft clear, creative product marketing copy
Organize promotional activities for new products/services
Prepare (monthly, quarterly, and annual) forecasts