Marketing Coordinator

First Book•Washington, DC

2d•Hybrid

About The Position

First Book is a nonprofit social enterprise focused on reducing barriers to quality education for children in need. The Marketing Coordinator supports and develops registration tactics for First Book membership, helping expand the organization’s network and access to its books and educational resources. The role develops a systematic approach to registration outreach, manages campaign execution, and measures results. It introduces First Book and its value to educators and program leaders serving children from low-income families, while supporting ongoing Engagement team initiatives.

Requirements

Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
At least two years of experience in sales and/or digital marketing, using Marketing Cloud to manage and execute email marketing campaigns.
Experience executing email marketing campaigns, including audience targeting, scheduling, deployment, and engagement tracking.
Background in multichannel marketing and communications, including developing content for email, social media, digital advertising, and other outreach platforms.
Experience maintaining content calendars, managing timelines, and meeting established deadlines.
Experience creating written marketing content, promotional materials, and audience-specific messaging.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and Microsoft Teams.
Experience interpreting campaign performance metrics and preparing reports.
Customer or member service experience, including responding to inquiries and resolving concerns.

Nice To Haves

Familiarity with online community platforms such as Mighty Networks or comparable systems.
Experience with graphic design and creative asset development.
Working knowledge of Canva for creating and modifying marketing materials.
Familiarity with Monday.com, Confluence, Salesforce, Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
Experience in nonprofit or corporate environments.

Responsibilities

Work with the Director to execute outreach and registration campaigns.
Manage campaign efforts across multiple media platforms, including direct mail, social media, Google AdWords, display advertising, point of sale, and web marketing.
Determine campaign graphic and messaging positioning and draft campaign copy.
Develop direct marketing collateral to increase awareness and registration.
Support brand awareness efforts.
Provide reports and metrics detailing member-base response and demands to help establish and maintain productive relationships.
Work cross-functionally with multiple departments to manage projects and meet deadlines.