Marketing Coordinator

Rural Metro Fire•Huntsville, AL

About The Position

The Marketing Coordinator keeps marketing moving across every channel for Rural Metro Fire and Capstone Fire & Safety Management. The role executes trade shows, market-level social media, Google Business Profiles, email and direct mail campaigns, printed collateral, and local website content, and serves as the intake point for company marketing requests. Priorities include Rural Metro Fire’s subscription membership program, business development in industrial and municipal markets, and Capstone’s wildfire and confined space services. Reporting to the Marketing Operations Manager, the Coordinator owns channels, schedules, and follow-through while managing numerous concurrent projects and keeping agency and vendor partners on schedule. The role ensures campaigns are correctly built in Salesforce so results can be measured, and supports the execution of go-to-market plans, priorities, and budgets set by the Marketing Operations Manager.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
At least 3 years of experience in marketing coordination, marketing operations, or a similar execution-focused role.
Ability to manage 25 or more concurrent projects with competing deadlines while maintaining attention to detail.
Hands-on experience with email platforms, business social media scheduling, and website content management systems.
Experience managing outside vendors or agencies against deadlines, specifications, and budgets.
Highly organized, detail-oriented, and quality-focused, with a reliable system for tracking projects and status.
Ability to communicate clearly and proactively, set realistic expectations, exercise sound judgment, and escalate issues with a recommended response.
Ability to execute against plans set by others while proposing practical process improvements.
Ability to lift up to 25 pounds occasionally.

Nice To Haves

Hands-on Salesforce experience, including campaigns, list imports, and basic reporting.
Experience managing Google Business Profiles across multiple locations.
Trade show coordination experience, including booth shipping and lead capture.
Basic HTML/CSS skills and Canva or Adobe Creative Cloud skills for quick, on-brand edits.
Background in public safety, fire services, subscription services, or other community-facing industries.

Responsibilities

Manage market-level social media calendars, posting, and monitoring in coordination with local markets and the agency.
Keep each location’s Google Business Profile accurate, respond to reviews, and report monthly results.
Build Salesforce campaigns, import and clean lists, and manage campaign members.
Build, test, and deploy HTML email and direct mail from approved templates, and grow the email list.
Own marketing request intake and recommend how requests should be handled.
Brief and track agency work, reconcile agency hours, and manage print vendors within budget.
Update local website content on Squarespace, StoreConnect, and WordPress, and audit pages monthly.
Maintain a shared, version-controlled library of brand assets.
Execute trade shows from registration through logistics, booth shipping, staffing, and budget management.
Load event leads into Salesforce within three business days and produce post-event recaps.
Pull channel data, prepare the monthly data pack, and track spending against budget.
Monitor and route RFPs, and cover scheduled campaigns when the Marketing Operations Manager is out.
Manage multiple concurrent projects, track their status, and coordinate follow-through with market leaders, operations teams, sales, agencies, vendors, and other partners.
Travel to local markets and fire stations as needed and support trade shows and local market events.