Marketing Coordinator

U.S. Oral Surgery Management•Alexandria, VA

5d•$22 - $28•Onsite

About The Position

The Marketing Coordinator supports Northern Virginia Oral Maxillofacial & Implant Surgery’s outreach and promotional efforts through marketing and public relations services. The role engages with the community, promotes the practice, distributes marketing materials and educational information, and assists with events and special programs. Its primary goals are to increase patient referrals from existing providers and secure new business from non-referring physicians. The coordinator also plans, orders, and fulfills requests for marketing items to enhance brand awareness and manages website and social media updates to maintain accurate, engaging content. The position works in the field to promote practice services and build relationships with providers, while also supporting front-desk duties and daily office workflow as needed. It tracks referral activity and expenses, prepares reports and presents referral data to practice surgeons, and assists with events and employee engagement activities. The work environment is described as a normal office environment, with extensive local driving to meet providers and attend events.

Requirements

At least 3 years of experience in marketing, business development, referral outreach, or related work.
Understanding of practice growth strategies and healthcare marketing principles.
Familiarity with digital marketing, social media platforms, and website content management.
Knowledge of data analysis and reporting to track referral trends and measure success.
Excellent relationship-building and communication skills for engaging physicians, healthcare providers, and community partners.
Strong project management abilities and capacity to execute multiple initiatives simultaneously.
Highly organized, detail-oriented, and able to work independently in a fast-paced environment.
Basic proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint, and marketing-related software such as websites and social media platforms.
Ability to travel locally to meet providers and attend events as needed.
Valid driver’s license and reliable transportation.
Ability to drive extensively to meet providers and attend events.
Ability to lift and carry up to 25 pounds.
Frequent use of hands to manipulate a keyboard, telephone, files, and other equipment.

Nice To Haves

Experience in a healthcare or dental setting is preferred.
Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth is preferred.

Responsibilities

Coordinate and attend promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice.
Update, enhance, and revise website content in collaboration with practice leadership, marketing vendors, and other stakeholders.
Create, enhance, and publish content on social media platforms to expand the referral network.
Support initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the referral network through targeted outreach, referral tracking, and partnership-building.
Provide front-desk and daily workflow support as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks.
Maintain the referral database, monitor and track referrals, and track expenses.
Prepare and present referral data to practice surgeons to support strategic growth and relationship-building.
Promote practice services in the field through call planning, customer follow-up, making and attending appointments, and generating reports.
Order and deliver marketing materials, educational information, patient care items, and gifts to referring offices as assigned.
Visit offices on a cyclical basis and maintain accurate delivery records.
Prepare reports, documentation, sales call activity records, expense reports, and other reporting to track initiatives, measure results, and increase patient referrals.
Assist with event planning by preparing materials and mailings and fulfilling requests for information.
Plan and coordinate employee engagement activities, including team-building events, office celebrations, appreciation initiatives, holiday functions, and other celebrations.