Marketing Coordinator

Crest Industries•Pineville, LA

16d

About The Position

The Marketing Coordinator supports the execution of Beta Engineering’s marketing activities by coordinating the tools, information, resources, events, and content that enable the Marketing & Communications team to operate effectively. The role maintains marketing and client information, coordinates events and promotional activities, contributes to digital and creative content, and works across teams to ensure initiatives are organized, accurate, and completed on time. The coordinator also identifies opportunities to improve marketing processes, tools, and efficiency. The position works with the Account-Based Marketing Manager, Marketing & Communications, Business Development, Proposals, and other departments. It requires initiative, accountability, proactive communication, collaboration, professionalism, sound judgment, and a commitment to continued learning. The role is primarily based in a professional office environment, with occasional work at events and possible travel to support marketing activities. Occasional work outside normal business hours and handling or setting up marketing and event materials may be required. Use of a company vehicle is specified, and a successful Motor Vehicle Report is required.

Requirements

Bachelor’s degree in marketing, communications, business, technical writing, or a related field; equivalent relevant experience may be considered.
Highly organized and detail-oriented, with the ability to coordinate multiple projects, priorities, and deadlines.
Strong written, verbal communication, and interpersonal skills.
Strong writing, editing, and proofreading skills.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Successful Motor Vehicle Report (MVR) required.
Demonstrated initiative and accountability in completing high-quality work within established deadlines with limited supervision.
Professional interaction with employees, clients, vendors, and other stakeholders; integrity and sound judgment in client relationships, communications, and day-to-day responsibilities.

Nice To Haves

2+ years of related marketing, communications, or marketing operations experience preferred.
Experience working with CRM systems, databases, or other marketing technology preferred.
Experience with Canva, Mailchimp, Adobe InDesign, Illustrator, Premiere Pro, or similar marketing and creative tools preferred.
Event, tradeshow, or project coordination experience preferred.

Responsibilities

Maintain accurate, current information in the CRM system and other marketing-related databases; troubleshoot routine CRM issues and monitor support tickets through resolution.
Maintain and update the client qualification database, prepare prequalification packages, and respond to client information requests in coordination with the Account-Based Marketing Manager.
Maintain and organize the marketing resource library, including professional profiles, standard collateral, presentations, project lists, and project media.
Coordinate logistics for tradeshows, client events, and client sponsorships, including registrations, materials, vendors, and related activities.
Coordinate customer gifting, including ordering, tracking, distribution, and logistics.
Manage branded merchandise, including ordering, inventory, distribution, and coordination of new merchandise selection and design.
Track event and sponsorship expenditures to support budget monitoring and annual budget development.
Coordinate social media, website, and email newsletter activities, including content development, scheduling, and logistics.
Collaborate with the Marketing & Communications team to develop videos, graphics, blog posts, case studies, and other marketing content.
Execute assigned marketing campaigns and initiatives in support of department goals and priorities.
Coordinate requests for marketing materials and information from departments across the organization.
Identify and recommend improvements to marketing processes, tools, and workflows to increase efficiency, quality, and customer experience.
Perform additional duties as assigned by the Account-Based Marketing Manager.
Communicate proactively about priorities, project status, deadlines, and potential issues; collaborate with the Marketing & Communications team and other departments, and partner with Business Development and Proposals on cross-functional initiatives.
Occasionally travel to and support tradeshows, client events, and other marketing activities; may occasionally work outside normal business hours and move or set up marketing and event materials.