Marketing Coordinator - Goldenvoice

AEG Worldwide•Los Angeles, CA

25d•$23 - $30

About The Position

The Marketing Coordinator is responsible for marketing, social media, online e-marketing, public relations, and promotions for venues, radio promotions, clubs, theaters, festivals, shows, and one-off events. The role develops promotional initiatives with artists and the community to promote a positive brand image, and may coordinate interns and street teams for show promotions. The position builds and maintains advertising plans for AEG Presents shows, tours, and festivals; assists with media buying; creates Google campaigns; and coordinates radio, television, and flyer-distribution work. It supports press releases and press requests, serves as a public relations liaison, monitors regional and artist marketing trends, and analyzes fan demographics to develop promotional strategies. The Marketing Coordinator also supports day-of-show activities, creates and distributes newsletters and email campaigns, and manages social media accounts and promotions. The role collaborates with artists, verifies marketing materials and event information, tracks marketing budgets and expenses, maintains relationships with partners and media, develops community initiatives, and organizes artist promotions and meet-and-greets. Additional duties may include hiring and training interns or street team members and general office administration.

Requirements

High school diploma or equivalent.
2–4 years of related work experience.
Experience calendaring events.
Knowledge and skill in MS Office, including Excel, Word, Outlook, and Photoshop.
Basic accounting knowledge.
Strong written and verbal communication skills.
Strong public relations, social media, and organizational skills.
Strong work ethic, problem-solving skills, and prioritization skills.
Ability to work independently and as part of a team.
Creative thinker who thinks outside the box.

Nice To Haves

Knowledge of the music industry is preferred.

Responsibilities

Build and maintain advertising plans for AEG Presents shows, tours, and festivals; assist with media buying and build Google campaigns.
Create work orders for radio and television and manage flyer distributions; evaluate and revise marketing plans to increase ticket revenue and event exposure.
Create, preview, and review press releases; coordinate press-request distribution with the publicist; serve as a public relations liaison; add new shows, schedule releases, and update them as needed.
Monitor regional and artist marketing trends and implement marketing strategies and campaigns based on current trends.
Analyze fan bases and target demographics to promote shows, tours, and festivals.
Help coordinate and advance day-of-show activities, including radio station setups, remote broadcasts, and escorting media photographers and news crews.
Create, proofread, and distribute weekly newsletters; order and deploy e-cards and e-blasts using the AXS Advantage tool.
Verify venue information and links, communicate errors to designers, check materials for accuracy, and sign off on final versions.
Develop and manage social media accounts; research promotional activities and prizes for online giveaways; collaborate with artists on social media promotion; and create posting schedules around event deadlines.
Monitor marketing budgets and accounting, inform management about potential overages, and provide reports on marketing costs.
Maintain working relationships with partners, co-promoters, and media; develop community initiatives; and organize artist promotions and meet-and-greets.
May participate in hiring and training interns and street team members.
May upload expense reports, update the office calendar, order supplies, and perform general office administration.