Marketing Coordinator

Golden State Dermatology•Walnut Creek, CA

14d•$70,000 - $85,000•Hybrid

About The Position

Golden State Dermatology is a rapidly expanding physician-led and owned dermatology group with over 40 locations across California. We are a leading group in medical, surgical, and cosmetic dermatology, offering specialized treatments for skin, hair, and nail conditions, Mohs surgery, cosmetic skincare, anti-aging solutions, body contouring, and plastic surgery. This is a Hybrid role, involving remote work, occasional travel to the corporate office, and travel as needed. The Marketing Coordinator will support the daily execution of marketing initiatives for the organization's dermatology practices and affiliate brands. This role acts as a crucial link between the Marketing team, clinics, field liaisons, creative partners, and other internal stakeholders. Responsibilities include managing marketing calendars and project trackers, coordinating content and creative needs, maintaining digital and brand assets, supporting clinic-level marketing efforts, and ensuring marketing materials and online presence are accurate, up-to-date, and on-brand. This is a hands-on position requiring strong organizational skills, attention to detail, excellent communication, and the ability to manage multiple projects and deadlines in a fast-paced, multi-location setting.

Requirements

2+ years of experience in marketing, communications, digital marketing, or a related field.
Proficient in Microsoft Excel, including organizing and maintaining spreadsheets, tracking data, creating reports, and using formulas and basic data analysis tools.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Excellent attention to detail and proofreading skills.
Strong written and verbal communication skills.
Comfortable working across multiple locations, brands, and stakeholders.
Experience with social media platforms and digital marketing tools.
Ability to learn and work within CRM, project management, content management, and digital asset management platforms.
Proficiency with Microsoft Office and/or Google Workspace.

Nice To Haves

Experience in healthcare, dermatology, aesthetics, or multi-location organizations is a plus.

Responsibilities

Manage the overall marketing calendar and track upcoming campaigns, events, content, and clinic initiatives.
Maintain and manage the marketing project tracker, including project status, deadlines, owners, and outstanding requests.
Communicate project status and follow up with internal stakeholders and requestors to keep projects moving forward.
Monitor campaign results and maintain marketing reports and tracking documents.
Support the Marketing Manager and Director with execution of marketing initiatives and special projects.
Coordinate workflow and communication between internal teams, clinics, field liaisons, and external marketing partners.
Manage social media content for affiliate brands and coordinate Constant Media video content across clinics.
Maintain and organize the company’s Canto video and digital asset library.
Learn and utilize CRM and other marketing technology platforms to support marketing initiatives.
Coordinate photography and video shoots, including scheduling with clinics and providers.
Support minor website content updates and ensure information remains accurate and current.
Conduct quality assurance on website enhancements and online scheduling to ensure functionality and accuracy.
Serve as the primary proofreader for marketing and creative assets, ensuring accuracy, consistency, and brand compliance.
Maintain organized libraries of marketing assets, templates, photography, and brand materials.
Customize approved flyer and marketing templates with clinic-specific event, offer, provider, and location information.
Support field physician liaisons with approved marketing collateral and materials needed for physician outreach and community events.
Coordinate the ordering and distribution of print materials for individual clinics.
Collect required information and coordinate the marketing onboarding process for new providers.
Support the creation and distribution of provider-related marketing materials.
Audit and update insurance information across websites, marketing materials, and other patient-facing resources.
Help ensure clinic-specific marketing information, promotions, events, and materials are accurate and up to date.
Monitor business listings and coordinate verification and updates to ensure accurate practice information across platforms.
Conduct regular audits of websites, online scheduling, business listings, and marketing materials.
Identify discrepancies or issues and coordinate corrections with the appropriate internal or external team.
Perform QA testing on website updates, online scheduling functionality, links, forms, and other digital marketing enhancements.