Marketing Coordinator

Eminence Home Care • Toms River, NJ

6d

About The Position

Eminence Home Care is seeking a motivated, relationship-focused Marketing Coordinator to grow its referral network across Monmouth and Ocean counties in New Jersey. The role centers on developing new referral sources, strengthening existing partnerships, and connecting clients and families with non-medical home care services. The coordinator owns a defined territory and is measured by referrals, new accounts, and starts of care.

The successful candidate will spend about 80% of their time in the field, building relationships with healthcare and community partners, and the remainder planning, researching, updating the CRM, and following up. This person will organize a purposeful weekly schedule, coordinate with intake to help referrals become starts of care, monitor account trends, report results, and represent the agency at community events. The position reports to the Senior Director of Growth & Strategy.

Requirements

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills and the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a week and manage multiple accounts.
• Comfort with field-based work and travel throughout Monmouth and Ocean counties.
• Valid driver's license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, including hospitals, skilled nursing and rehabilitation facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to find new buildings and contacts.
• Learn referral partners' needs, explain the agency's services, and seek referrals.
• Re-engage accounts where referrals have slowed or stopped and involve management when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with multiple contacts at each account.
• Adapt communication to contacts' preferences, including in-person visits, calls, texts, and emails.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Create a weekly plan with a clear purpose for each visit and prioritize accounts as maintenance, new business development, or at-risk.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits per day, adjusting to partner availability and business needs.
• Spend approximately 80% of work time in the field and use remaining time for planning, research, CRM updates, and follow-up.
• Track referrals, starts, losses, and pending referrals.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates, and keep referral sources updated about barriers and progress.
• Log visits, calls, and contacts accurately and promptly in the CRM, including which contact sent each referral.
• Analyze referral trends by account and identify growth, declines, and opportunities.
• Provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• A supportive team with opportunities for growth.
• The opportunity to make a meaningful difference in the lives of clients and families.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed