Marketing Coordinator

Jimerson Birr, P.A. • Jacksonville, FL

11d

About The Position

The Marketing Coordinator owns the firm’s marketing credibility and content distribution, ensuring prospects find current, accurate, and compliant information about Jimerson Birr across public channels. The role manages earned media, attorney profiles, awards and recognition, social media publishing, marketing collateral, and distribution of published content.

Reporting to the Digital Marketing Manager, the coordinator helps attorneys carry out approved business plans through activities such as speaking, blogging, prospect work, and client upsells. The firm measures this work by total matters by business source, and the coordinator’s output is reviewed through the Digital Marketing Manager’s scorecard. The position also maintains marketing calendars, asset libraries, and campaign files, and provides overflow logistics support for firm events.

Requirements

• Public relations and media judgment, including the ability to distinguish meaningful earned activity from vanity activity.
• Social media management and content repurposing skills.
• Strong writing and editing skills.
• Event logistics support and vendor coordination skills.
• Calendar, asset library, and platform management discipline.
• Attorney and stakeholder management skills.
• Awareness of Bar compliance requirements for public-facing content.

Responsibilities

• Develop media pitch angles, place stories with media, manage the awards and recognition submission calendar, and coordinate public relations with campaign timing.
• Keep attorney profiles current, consistent, and compliant across the website, directories, and LinkedIn, including biographies, speaking materials, headshots, and credentials.
• Coordinate advertising and marketing collateral with vendors under brand standards, and keep presentations, one-sheets, and client-facing materials current on positioning and pricing.
• Manage day-to-day social media posting within the channel strategy, determine content repurposing formats and timing, and route creative through the Bar clearance process.
• Support attorney business plan execution, including speaking, blogs, prospect work, client upsells, and responses to requests for proposals and panel invitations.
• Maintain the marketing calendar, asset libraries, and campaign files.
• Provide overflow logistics support for firm events.

Benefits

• Competitive compensation
• Professional development opportunities
• Supportive work environment
• Collegial and professional firm culture

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed