Marketing Coordinator

U.S. Oral Surgery Management•Mayfield Heights, OH

About The Position

The Marketing Coordinator supports the practice’s outreach and promotional efforts by providing marketing and public relations services. The role engages with the community to promote the practice, distributes marketing and educational materials, and assists with events and special programs. Its main goals are to increase patient referrals from existing providers and secure new business from non-referring physicians. The coordinator also plans, orders, and fulfills requests for marketing items to enhance brand awareness, and manages website and social media updates to ensure accurate and engaging content. The position involves field-based outreach and relationship-building with physicians, healthcare providers, dental practices, and community partners, as well as marketing event coordination, referral tracking and reporting, and support for office operations. It also coordinates employee engagement activities. The role is based at Oral Surgery Mayfield Heights in Mayfield Heights, Ohio, and involves extensive local travel to providers and events.

Requirements

At least 3 years of experience in marketing, business development, referral outreach, or related work.
Understanding of practice growth strategies and healthcare marketing principles.
Familiarity with digital marketing, social media platforms, and website content management.
Knowledge of data analysis and reporting to track referral trends and measure success.
Excellent relationship-building and communication skills for engaging physicians, healthcare providers, and community partners.
Strong project management abilities and capacity to manage multiple initiatives simultaneously.
Highly organized, detail-oriented, and able to work independently in a fast-paced environment.
Basic proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing-related software, including website and social media platforms.
Ability to travel locally to meet providers and attend events as needed.
Valid driver’s license and reliable transportation.

Nice To Haves

Experience in a healthcare or dental setting.
Experience executing marketing campaigns, promotional events, and outreach initiatives to drive business growth.

Responsibilities

Coordinate and attend promotional events, open houses, study clubs, educational sessions, speaker engagements, and one-on-one meetings to strengthen relationships and promote the practice.
Update, enhance, and revise website content in collaboration with practice leadership, marketing vendors, and other stakeholders.
Create, enhance, and publish social media content to expand the referral network.
Support initiatives to strengthen relationships with dental practices, increase patient referrals, and expand the referral network through targeted outreach, referral tracking, and partnership building.
Provide front desk and daily workflow support as needed, including greeting visitors, answering phones, directing inquiries, scheduling appointments, and performing general administrative tasks.
Maintain the referral database, track expenses, and prepare and present referral data to practice surgeons.
Conduct daily field outreach, including call planning, customer follow-up, making and attending appointments, and generating reports.
Order and deliver marketing materials, educational information, patient care items, and gifts to referring offices; visit offices on a cyclical basis and keep accurate delivery records.
Prepare reports and documentation on sales call activities, expenses, and other initiatives to track activity, measure results, and increase patient referrals.
Assist with event planning by preparing materials and mailings and fulfilling requests for information.
Plan and coordinate employee engagement activities, including team-building events, office celebrations, appreciation initiatives, holiday functions, and other celebrations.