Marketing Coordinator

Benchmark Inc•Cedar Rapids, IA

13d

About The Position

We’re looking for a positive, high-energy, detail-orientated Market Coordinator to join our growing team. This is a unique opportunity for a marketing professional to work on the execution of comprehensive B2B strategies that drive growth and solidify our brand presence nationwide. The ideal candidate can proactively take strategic concepts and turn them into impactful digital content, organized campaigns, and measurable results. This role is the perfect next step for a driven marketer ready to blend creativity with execution, grow their expertise in specialized B2B strategies, and directly impact our national brand footprint.

Requirements

Bachelor’s Degree in Business, Marketing, Public Relations, Communications, or related discipline.
3–5 years of proven marketing experience.
Proficiency in MS Office (Word, Excel, PowerPoint).
Experience with HubSpot or similar CRM/Marketing Automation platforms.
Strong written and verbal communication skills with a keen eye for design and detail.
Familiarity with SEO principles and social media management for B2B is a plus.

Nice To Haves

Experience in the commercial roof and/or pavement industry.
Experience with EOS (Entrepreneurial Operating System).

Responsibilities

Support the execution of marketing campaigns across digital platforms, including social media, email newsletters, and blogs.
Draft, edit, and coordinate original content (case studies, videos, and articles) that speaks to the needs of facilities managers and owners.
Maintain a consistent brand voice across all traditional print literature and digital assets.
Coordinate with third-party vendors and agencies to ensure marketing materials are produced on time and within budget.
Assist in managing the website, ensuring content remains fresh, engaging, and optimized for SEO.
Utilize HubSpot and other automation tools to manage lead flows, track the customer journey, and ensure data integrity.
Leverage CRM insights and data to execute highly targeted marketing campaigns that resonate with our audience.
Generate reports and update marketing dashboards to track KPIs and campaign performance.
Monitor industry trends, emerging technologies, and competitor activity to provide actionable insights to the team.
Assist in the logistics of gathering client feedback to uncover audience insights and pain points.
Provide administrative and project management support for industry events, seminars, and trade shows.
Work closely with the Sales and Operations teams to ensure they have the marketing collateral and lead data necessary for success.
Assist with budget tracking and collaborate with the Finance team on invoice processing.