Marketing Coordinator

JACOBS PILLOW DANCE FESTIVAL INC • Becket, MA

13d • $50,000 - $60,000 • Hybrid

About The Position

Jacob’s Pillow seeks a Marketing Coordinator to develop, implement, and support marketing strategy promoting the organization’s mission and programming, including performances and artist residencies, philanthropic events and appeals, professional training programs through The School at Jacob’s Pillow, Community Engagement programs, and Archives and audience engagement programs. The role works closely with the Director of Marketing and directly supports the Digital Marketing Manager with email campaigns and automations, digital content creation in collaboration with the Social Media Manager, streaming platform management, website content management, and other efforts to reach new and existing audiences in clear, engaging, and creative ways.

Remote work is possible from September through May. From mid-May through August, the role requires full-time, in-person work during the annual Jacob’s Pillow Dance Festival in Becket, Massachusetts. Onsite room and board are provided during the summer. The schedule fluctuates year-round and may include night and weekend hours and travel in support of Fall and Spring programming. The Festival season operates on a six-day schedule; when a sixth workday is required, equivalent comp time is provided before the end of the Festival season.

The position is full-time and year-round, with a salary of $50,000–$60,000. Summer-only offerings include three meals a day and free access to classes, performances, talks, and studio space, subject to availability.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 1–3 years of experience in digital marketing, social media, or related roles.
• Experience with marketing campaigns and project coordination.
• Outstanding attention to detail.
• Ability to solve problems strategically.
• Strong analytical and communication skills.
• Effective time-management skills.
• Well-organized, self-motivated, goal-oriented, and flexible.

Nice To Haves

• Previous digital marketing and/or arts organization experience.
• Basic HTML knowledge.
• Experience with email marketing and automation services such as MailChimp, Constant Contact, Wordfly, or Prospect2.
• Experience with Content Management Systems.
• Experience with CRM platforms such as Tessitura or Salesforce.
• Strong written and communication skills.
• Strong organizational skills and experience managing multiple projects at one time.
• Availability for six-day workweeks during the Festival.
• Experience with Canva, PhotoShop, InDesign, and other Creative Suite programs.
• Passion for and knowledge of dance and the performing arts.

Responsibilities

• Write and create email campaigns and automations, including newsletters, promotional content, fundraising appeals, and customer service emails, under the supervision and direction of the Digital Marketing Manager.
• Work with the Digital Marketing Manager, Social Media Manager, and the organization’s digital marketing firm on organic and digital advertising needs.
• Support organic and paid social media campaigns by creating content, writing ad copy, pulling audience-targeting segments from Tessitura as needed, and providing regular reporting.
• Assist with CRM efforts focused on audience segmentation, acquisition, customer retention, and loyalty.
• Support website and TNEW projects, including creating and editing webpages, updating the online calendar, maintaining the website, developing and implementing website messaging tools, supporting SEO strategy, reporting and analyzing analytics, and building and maintaining Digital Crossroads.
• Suggest improvements to the patron and user journey.
• Collaborate with marketing staff to support Jacob’s Pillow programming, including creating and distributing signage, webpages, streaming opportunities, giving campaigns, and email campaigns.
• Assist with training and strategic support for interns, seasonal staff, and year-round staff as needed, with guidance from the Manager.
• Help create a seamless patron experience across in-person and online experiences.
• Protect the organization’s brand voice and integrity in published and digitally distributed content.

Benefits

• Health, vision, and dental insurance.
• Flexible Spending Account (FSA) and Dependent Care FSA.
• 403(b) and annual employer retirement contribution.
• Paid time off.
• Life insurance.
• Short- and long-term disability coverage.
• Employee Assistance Program.
• Onsite room and board during the summer, including three meals a day.
• Free summer access to classes, performances, talks, and studio space, subject to availability.
• Equivalent comp time when a sixth workday is required during the Festival season.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level