Marketing Coordinator

HealthWorks Medical•Paducah, KY

20d•Onsite

About The Position

HealthWorks Medical partners with employers to support workforce health, safety, and readiness through occupational and pre-employment health, workplace injury care and case management, worksite care, and corporate wellness. The Marketing Coordinator is the primary internal owner of day-to-day marketing execution, helping build awareness, generate demand, and turn marketing activity into qualified opportunities for Business Development. The role works directly with the CEO and alongside the Business Development Manager, Director of Client Success, Fractional CMO, and clinical leaders to translate commercial priorities into campaigns, content, events, and measurable results. The CEO provides direct supervision and commercial priorities. The Fractional CMO provides quarterly strategy, brand governance, and content-pillar direction; the Coordinator is responsible for weekly and monthly execution against the approved plan. The Coordinator executes the annual marketing plan and campaign calendar; develops demand-generation efforts and tracks leads and campaign results; creates and coordinates content across digital, print, video, and audio formats; supports CRM, email, website, search, and marketing automation activities; and coordinates events, thought leadership, and external marketing partners. The role also monitors market intelligence, participates in Growth Team meetings, and reports on campaigns, lead handoffs, priorities, results, and obstacles. Success is measured through qualified leads and marketing-sourced opportunities, campaign and audience performance, search visibility, consistent marketing execution, CRM data quality, timely lead handoffs, event follow-up, brand reputation, and contribution to pipeline and new-booking goals. The position is expected to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams. HealthWorks seeks a creative, resourceful, personable, organized, and coachable teammate who takes initiative, embraces feedback, brings positive energy, and thrives in a fast-paced, entrepreneurial environment. The company’s ACTS values are Always Caring, Customer Focused, Team Player, and Servant Heart.

Requirements

Strong writing, interpersonal communication, project-management, and organizational skills.
Comfort creating short-form video and working with basic filming, editing, and publishing tools.
Ability to simplify complex healthcare services into clear, compelling, accurate employer-facing messages.
Able to work primarily on-site in Paducah and collaborate across executive, sales, clinical, and operational teams.
Creative, resourceful, personable, organized, and coachable; takes initiative, embraces feedback, brings positive energy, and thrives in a fast-paced, entrepreneurial environment.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related field; relevant experience may substitute.
Experience in marketing, communications, content creation, digital campaigns, or related work.
Podcast experience.
Familiarity with social media, email marketing, CRM systems, website content, and analytics.

Responsibilities

Execute the annual marketing plan and rolling campaign calendar with the CEO and Fractional CMO.
Translate Growth Engine priorities into weekly deliverables, coordinated campaigns, and clear deadlines.
Coordinate marketing activity across service lines, industries, and priority markets.
Build and execute targeted campaigns, email lists, and outreach to support qualified employer leads and commercial opportunities.
Track lead sources, campaign performance, and marketing-sourced opportunities, and coordinate documented lead handoffs to Business Development in the CRM.
Create and coordinate website, email, social, digital, and print content consistent with approved brand standards.
Capture, edit, and repurpose short-form video, interviews, podcasts, webinars, client stories, and subject-matter expertise into engaging content.
Coordinate podcast and video planning, recording logistics, basic production, publishing, and distribution, using vendors when appropriate.
Develop case studies, presentations, capability statements, and sales-enablement materials.
Obtain appropriate approvals and permissions before publishing client, employee, clinical, or executive content.
Schedule and publish corporate social content and newsletters, and draft executive thought-leadership posts for review and approval on personal LinkedIn accounts.
Support email marketing, lead nurturing, CRM campaigns, marketing automation, landing pages, and website updates.
Coordinate external website, SEO, digital advertising, creative, and other marketing partners.
Improve organic search and AI-search discoverability using credible, accurate content and measurable reporting.
Maintain reliable CRM campaign, attribution, and lead-source data.
Coordinate conferences, webinars, roundtables, community events, and employer-facing initiatives.
Develop pre-event promotion, on-site content capture, and post-event follow-up plans.
Help position HealthWorks leaders and clinical experts as trusted voices in occupational health.
Monitor industry trends, competitors, customer needs, and emerging market opportunities.
Identify target organizations, decision-makers, and priority segments for coordinated outreach.
Participate in weekly Growth Team meetings with Marketing, Business Development, and Client Success, reporting results, upcoming campaigns, lead handoffs, priorities, and obstacles.