Marketing Coordinator

LodgeWorks•Wichita, KS

3d•Onsite

About The Position

The Marketing Coordinator owns the accuracy and quality of the Archer website, digital asset library, marketing server, and sales and tour decks. The role keeps content current across multiple properties and ensures campaigns, hours changes, and closures go live correctly. The position requires an organized, persistent, and detail-oriented person. This role is located in the Wichita, Kansas office and is fully on-site, with no remote or hybrid options. LodgeWorks is a privately held hotel development and management company with a portfolio that includes Archer Hotel and other hotel brands. The company has more than 1,000 employees nationwide and a history of over 40 years.

Requirements

1–3 years of experience in a marketing coordinator, content, or digital marketing role.
Exceptional attention to detail and a habit of checking work after it goes live.
Strong organization across concurrent, deadline-driven requests.
Clear, concise writing skills for web copy, alt text, and short descriptions.
Proficiency in Microsoft Office.

Nice To Haves

Hands-on experience with a website CMS and a digital asset management system.
Working knowledge of SEO and accessibility best practices, including alt text and metadata.
Experience coordinating or managing photography libraries.
Familiarity with project management tools.
Basic image editing skills, including cropping, resizing, and exporting.

Responsibilities

Update day-to-day content across Archer and other brand websites, including hours, holiday hours, closure alerts, amenities, market menus, and property music and event schedules.
Manage Hyatt property website and QR page content, auditing it regularly for accuracy.
Write and maintain image alt text and metadata to support accessibility, search, and AI discoverability.
Build web pages, including campaign and promotion landing pages, and assist with third-party listings.
Manage the photography server, including file naming, folder structure, and archiving outdated images when new photography arrives.
Own Archer Central (DAM) by uploading, tagging, and organizing assets; retiring unused or outdated assets; and maintaining hero, property, and shoot collections.
Maintain the DAM management guide and train internal users to find and upload assets.
Fulfill requests for images and marketing collateral.
Maintain hotel and collection tour decks, including photography, accolades and ratings, and copy.
Maintain the LW Intro Deck, including photography, titles, and tenure, and export and distribute required formats.
Create custom booking links for property sales teams and serve as the first point of contact for booking link updates and issues.
Lead the year-end booking link audit by preparing review spreadsheets for each hotel's sales team and deactivating retired links.
Audit KultureCity copy and photography twice a year for Archer and Hyatt hotels.
Activate and deactivate eGiftify promotions.
Build, schedule, and send loyalty program emails, partnering with the Systems Analyst on loyalty data and reporting.
Save press clippings and coordinate press mentions and the PR spreadsheet.
Manage incoming requests through the project management system and keep status and timelines visible to the team.
Produce status reports as needed and provide administrative support to the marketing team.
Coordinate shipments and communication with vendors and suppliers, including sending files for final printing or production.
Perform other duties and tasks as requested.