Marketing Coordinator

Wes Carver Electric•Montgomery Township, PA

43d•$23 - $28

About The Position

Wes Carver Electric has been proudly serving Bucks and Montgomery County since 1999. We are looking for a hands-on, organized Marketing Coordinator to run the day-to-day execution of our marketing. This is not a support role: you will own the calendar, keep our vendors on track, write the copy, build the creative, approve what goes live, and report on what worked. Our marketing mix is roughly 75% digital (paid search, local service ads, social, email, website, listings, and reviews) and 25% physical (postcard mailers, signage, graphic design, community events, etc.). The right person is comfortable moving between the two and does not think of themselves as "just digital" or "just creative."

Requirements

4+ years of hands-on marketing experience, ideally at a small business or home-services/trades company
A generalist: comfortable with both digital channels and physical/print marketing
A clear, confident writer who can produce clean copy quickly and in a consistent brand voice
Able to read analytics and explain what the numbers mean, not just report them
Proficient in Canva or Adobe Express (Adobe Creative Suite a plus), Google Business Profile, Meta Business Suite, and an email platform
Familiar with Google Ads and Google Analytics well enough to check vendor work and spot problems
Highly organized, self-directed, and comfortable managing multiple deadlines with limited supervision
Reliable, positive, and a good fit with a hardworking, team-first crew

Nice To Haves

Experience with ServiceTitan or another home-services CRM
Basic video editing
Construction or trades background

Responsibilities

Pull and assemble weekly and monthly marketing reports: leads, cost per lead, booked jobs, and campaign performance by channel
Read Google Analytics, Google Ads, Meta, and call/lead tracking data and compile key takeaways and recommendations
Flag underperforming campaigns early and propose adjustments – Coordinating with our marketing agency contact(s)
Serve as the day-to-day contact for our outside vendors (PPC/SEO agency, website, print shop, mail house, promotional products)
Keep vendor deliverables, deadlines, and invoices on schedule and on budget
Review vendor work for accuracy, brand consistency, and results before it goes live
Write copy for ads, landing pages, email newsletters, postcards, social posts, and website updates in WCE's voice
Review and approve ad creative and copy submitted by vendors or generated in-house
Maintain consistency in messaging, offers, and branding across every customer-facing channel
Design mid-level creative in Canva, Adobe Creative Suite, or similar: social graphics, postcards, flyers, yard signs, email templates, and simple video edits
Capture original content on job sites and in the office: photos, short video, team spotlights, and customer testimonials
Prepare print-ready files and coordinate proofs with the print shop
Keep the website current with services, team profiles, promotions, and seasonal content
Maintain Google Business Profile, Local Services Ads, Yelp, and other listings
Support the team's review requests; monitor and respond to online reviews promptly and professionally
Plan, schedule, and publish social media content; track engagement and adjust
Build and send the monthly email newsletter and track open and click rates
Coordinate recurring postcard campaigns (every 6–7 weeks) from offer and design through mail-house drop
Manage inventory of print collateral, signage, and event materials
Coordinate WCE's presence at local events, sponsorships, and partnerships, including materials, signage, and promotion