Marketing Coordinator

Jacobs Pillow Dance Festival • Becket, MA

12d • Hybrid

About The Position

Jacob’s Pillow seeks a Marketing Coordinator to develop, implement, and support marketing strategy promoting the organization’s mission and programming. This includes performances and artist residencies, philanthropic events and appeals, professional training through The School at Jacob’s Pillow, Community Engagement programs, and Archives and audience engagement programs. The role works closely with the Director of Marketing and directly supports the Digital Marketing Manager with email campaigns and automations, digital content creation in collaboration with the Social Media Manager, streaming platform management, website content management, and other Marketing Department efforts to reach audiences in clear, engaging, and creative ways.

Remote work is possible from September into May. From mid-May through August, the position requires full-time in-person work during the annual Jacob’s Pillow Dance Festival in Becket, Massachusetts. Onsite room and board are provided during the summer. The schedule fluctuates year-round and may include night and weekend hours and travel, including support for Fall and Spring programming. The Festival operates on a six-day schedule; if a sixth workday is required, equivalent compensatory time is provided before the end of the Festival season.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 1–3 years of experience in digital marketing, social media, or related roles.
• Experience with marketing campaigns and project coordination.
• Outstanding attention to detail.
• Ability to solve problems strategically.
• Strong analytical and communication skills.
• Effective time-management skills.
• Well-organized, self-motivated, goal-oriented, and flexible.

Nice To Haves

• Previous digital marketing and/or arts organization experience.
• Basic HTML knowledge.
• Experience with email marketing and automation services such as MailChimp, Constant Contact, Wordfly, or Prospect2.
• Experience with Content Management Systems.
• Experience with CRM platforms such as Tessitura or Salesforce.
• Strong written and communication skills.
• Strong organizational skills, including experience managing multiple projects at one time.
• Availability for six-day workweeks during the Festival.
• Experience with Canva, PhotoShop, InDesign, and other Creative Suite programs.
• Passion for and knowledge of dance and the performing arts.

Responsibilities

• Write and create email campaigns and automations, including newsletters, promotional content, fundraising appeals, and customer service emails, as assigned and supervised by the Digital Marketing Manager.
• Collaborate with the Digital Marketing Manager, Social Media Manager, and the organization’s digital marketing firm on organic and digital advertising needs.
• Support organic and paid social media campaigns by creating content, writing ad copy, preparing audience-targeting segments from Tessitura as needed, and contributing to regular reporting.
• Assist with CRM efforts focused on audience segmentation, acquisition, customer retention, and loyalty.
• Support website and TNEW projects, including creating and editing webpages, updating the online calendar, maintaining the website, developing and implementing website messaging tools, supporting SEO strategy, reporting and analyzing analytics, and building and maintaining Digital Crossroads.
• Suggest improvements to patron and user journeys.
• Work proactively with Marketing colleagues to support Jacob’s Pillow programming, including creating and distributing signage, webpages, streaming opportunities, giving campaigns, and email campaigns.
• Assist with training and strategic support for interns, seasonal staff, and year-round staff as needed, with guidance from the Digital Marketing Manager.
• Help create a seamless patron experience across in-person and online experiences.
• Protect the organization’s brand voice and integrity in all published and digitally distributed content.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Flexible spending account (FSA)
• Dependent Care FSA
• 403(b)
• Annual employer retirement contribution
• Paid time off
• Life insurance
• Short- and long-term disability
• Employee Assistance Program
• Onsite room and board, including three meals per day, during the summer
• Free access to classes, performances, talks, and studio space during the summer, pending availability
• Equivalent compensatory time if a sixth day of work is required during the Festival

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level