Marketing Coordinator

DRB Homes•Gaithersburg, MD

21d•Onsite

About The Position

The Marketing Coordinator coordinates marketing, merchandising, and startup and close-down activities for communities. The role organizes advertising, model-home decorating, and signage and displays for vendor activities, and serves as a liaison with division offices to provide regional marketing development and support. The position works to increase community traffic and coordinates advertising, model-home and sales-trailer activities, websites, sales and marketing events, advertisement layouts, and marketing materials. The coordinator develops and executes strategic marketing plans and promotional activities across print and electronic media, trade shows, direct mail, point-of-purchase displays, and signage. The role manages promotional materials, website activity and online-lead tracking, model-home decorating and furniture inventory, new-community preparations, marketing-material accuracy, photography libraries, community signage, model-home merchandising, and marketing supplies and invoices. The position also supports sales managers and the sales and marketing team with home selections, sales-office setup, target consumers, product types, and community pricing.

Requirements

Excellent written and oral communication skills.
Excellent interpersonal skills and ability to work independently and as part of a team.
Ability to work in a fast-paced environment and manage multiple competing tasks and demands.
Knowledge of typical building construction processes.
Willingness to travel locally.
Proficiency with personal computers and basic administrative software, including PowerPoint, MS Word, Excel, and Access.
Ability to operate a digital camera.
Valid driver's license.
College degree in marketing, sales, journalism, or business and 3–5 years of experience, or an equivalent combination of education and/or work experience.
Prior experience with a new-home-construction organization, including experience in sales, marketing, strategic planning, development, research, promotions, and/or advertising.

Responsibilities

Create and establish strategic marketing plans to achieve company objectives for products and services.
Plan and oversee promotional activities, including print and electronic media, trade shows, direct mail, point-of-purchase displays, and signage.
Manage development, production, and distribution of promotional and collateral materials.
Analyze marketing programs and adjust strategies and tactics to improve effectiveness in generating community traffic.
Manage the website, track online leads, and monitor conversion.
Manage model-home decorating processes and maintain furniture inventory.
Create and maintain a master electronic file of current collateral and display images.
Coordinate preparations for new communities, including sales-trailer utilities, facilities, landscaping, displays and location; models; presale information; and grand-opening events.
Review marketing materials for accuracy before public release.
Set up and maintain a photo library of finished homes and models, including interiors, exteriors, and all plans.
Assist General Sales Managers with selections for market and model homes, including target price, lot, plan, inclusions, and colors.
Maintain community signage, review existing signage, and research and obtain improved locations.
Assist the General Sales Manager with model-home merchandising and sales-office setup.
Assist the sales and marketing team in determining target consumer groups, product types, and community pricing.
Process department marketing supplies, promotional materials, and invoices.
Coordinate community marketing, merchandising, and startup and close-down activities, including advertising, model-home decorating, and vendor signage and displays.
Act as a liaison with division offices to provide regional marketing development and support.
Coordinate department advertising needs, model-home and sales-trailer activities, sales and marketing events, website maintenance, advertisement layouts, and marketing materials.
Perform other duties as assigned.