Marketing Coordinator

arrivia•Scottsdale, AZ

21d•Hybrid

About The Position

This hands-on role on arrivia’s marketing team covers email, lifecycle, product, and promotional marketing. The Marketing Coordinator builds, optimizes, and scales automated and promotional campaigns for members, with email as a central channel. Segmentation, testing, and personalization decisions are expected to influence campaign results, and the role offers opportunities to adjust approaches based on data. The position is hybrid and requires working onsite at arrivia’s Scottsdale, Arizona office four days per week. The role partners with sales, operations, and other teams to maintain a seamless customer journey, and uses modern AI tools for content, audience analysis, and campaign optimization.

Requirements

At least 2 years of marketing experience and a strong grasp of marketing best practices and industry trends.
Deep hands-on email marketing expertise, including personally building, segmenting, testing, and deploying campaigns.
Experience across lifecycle, product, and promotional marketing; strength in several areas is sufficient.
Strong analytical skills and a data-driven approach to decision-making.
Excellent written and verbal communication skills, including the ability to create resonant email content.
Proven cross-functional collaboration and relationship-building skills.
Comfort working in a fast-paced, high-volume environment with quick turnarounds.
Initiative and a proactive mindset, including identifying and addressing areas for improvement.
Ability to work onsite at the Scottsdale office four days per week.

Nice To Haves

Experience with Marketo or other marketing automation software.
B2C experience; B2B experience is welcome as an addition.
Travel or cruise industry experience.

Responsibilities

Create, build, and optimize automated and promotional emails in Marketo and the company CMS.
Own member lifecycle journeys from onboarding through re-engagement.
Turn product and offer launches into compelling member communications.
Deliver high-volume promotional campaigns on tight turnarounds while maintaining quality.
Target campaigns based on member preferences, demographics, and behavior.
Use Marketo or comparable tools to streamline workflows and reduce manual steps.
Measure campaign performance, identify trends, and use findings to guide optimization.
Identify underperforming efforts and improve them proactively.
Collaborate with sales, operations, and other teams to maintain a seamless customer journey.
Use AI tools for content, audience analysis, and campaign optimization.