Fashion Business - Marketing Coordinator / Execution Lead

JobRack

7d•$3,000 - $4,000•Remote

About The Position

This is a hands-on execution and coordination role for a growing e-commerce brand. The Marketing Coordinator / Execution Lead will own the marketing calendar end to end, coordinate dates, handoffs and deliverables, and execute marketing initiatives across channels. The role is intended to give the marketing lead more capacity to focus on strategy; the marketing lead sets strategy, launches campaigns and owns budgets. The position includes Shopify and e-commerce work, product launches and quality control, as well as editing content for paid marketing, including short-form video and creative variations. The successful candidate will coordinate launch handoffs across e-commerce, social, production and marketing, proactively follow up with relevant people, and keep work and plans visible so the team can stay on track. Over time, the role may also take on email marketing and email flows, or oversee the people managing them. This is a full-time, fully remote role with working hours of 6am–2pm ET, described as flexible and results focused. The gross salary is $3,000–$4,000 USD per month. The role is offered remotely as an independent contractor, and the contractor is responsible for tax procedures in their country of residence.

Requirements

3–5 years of hands-on e-commerce or marketing experience; this is not a junior role.
Strong knowledge of paid marketing, including how it informs content editing.
In-depth Shopify experience.
Experience in consumer goods; fashion or clothing experience is not required if other consumer-goods knowledge transfers readily.
Ability to own and run a marketing calendar.
Strong attention to detail and ownership, with the ability to keep work moving without reminders.
Email marketing experience.
AI fluency, including using AI to automate and improve work; AI skills will be tested.
Upbeat, proactive approach; ability to plan ahead, follow up without prompting and keep work visible.
Enjoy working in a small team and supporting colleagues.
Willingness to work remotely as an independent contractor.

Nice To Haves

Strong copywriting skills.
Fashion or clothing industry background.
A strong design eye and creativity, with an understanding of what looks good.
Spanish language skills.

Responsibilities

Own and run the marketing calendar, tracking key dates and the work needed to keep initiatives on schedule.
Support execution of marketing initiatives across Meta, the website and broader marketing channels.
Handle Shopify and e-commerce work, including product launches and quality control before items go live.
Edit content for paid marketing, including short-form video and creative variations prepared for launch.
Take on email marketing and email flows over time, or oversee the people responsible for them.
Proactively contact people needed to complete work and keep the team aligned.
Capture and communicate work in progress to prevent last-minute scrambling.
Coordinate launch handoffs among e-commerce, social, production and marketing.