Marketing Content Coordinator (Hybrid)

Northwestern Health Sciences University • Bloomington, MN

1d • $24 - $29 • Hybrid

About The Position

Northwestern Health Sciences University (NWHSU) is seeking an enthusiastic, creative Marketing Content Coordinator to help elevate the University's brand, strengthen its digital presence, and support student recruitment. The coordinator develops audience-focused content for digital and print channels, serves as the primary writer for the recruitment-focused blog, and applies SEO and GEO practices to increase the University's visibility with prospective students. The role also supports website content management, social media coverage, and broader Marketing team initiatives.

The position is based in Bloomington, Minnesota. The employee must live locally and be able to come to campus as needed, with flexibility to work remotely up to three days per week. The role includes developing and editing content, maintaining website accuracy and accessibility, coordinating reviews with subject matter experts, monitoring content performance and search visibility, routing general contact-form inquiries, and supporting Marketing team projects and operations.

Requirements

• Bachelor's degree in marketing, communications, journalism, writing, or a related field, or equivalent related experience.
• 1–3 years of relevant experience in marketing, communications, or a related field.
• Exceptional writing, editing, proofreading, and content development skills, including the ability to translate complex information into clear, engaging, audience-focused communications.
• Demonstrated understanding of content strategy, brand voice, audience needs, SEO, and emerging GEO practices.
• Strong research, collaboration, and communication skills, including the ability to work with subject matter experts, incorporate feedback, and maintain accuracy and consistency across channels.
• Excellent organizational and project management abilities, including the capacity to prioritize competing responsibilities and meet deadlines.
• Ability to interpret digital performance metrics and apply insights to improve content effectiveness.
• Sound judgment, discretion, and professionalism when representing the University, with a commitment to accessibility, continuous improvement, and the University's mission.

Responsibilities

• Develop, write, edit, and proofread marketing content for digital and print channels, focusing primarily on recruitment content that supports prospective students throughout the enrollment journey.
• Align content with University brand standards, messaging, and strategic priorities, incorporating SEO and GEO practices to improve search visibility and engagement.
• Collaborate with subject matter experts and Marketing colleagues to create accurate, audience-focused content; manage reviews and approvals, meet deadlines, and identify opportunities to repurpose content across channels and campaigns.
• Maintain and update website content for accuracy, clarity, accessibility, and consistency with University messaging and brand standards, in coordination with the Digital Marketing Program Manager.
• Identify outdated or inconsistent website information and coordinate revisions with stakeholders while following established web content and publishing standards.
• Monitor and evaluate recruitment blog and digital content performance using analytics and reporting tools.
• Use SEMrush to conduct prompt research, track AI search visibility, and monitor website and generative search health.
• Analyze performance trends and content gaps, recommend improvements, inform future content strategies, and support ongoing optimization with the Marketing team.
• Monitor general University contact-form submissions and route inquiries to appropriate departments or staff in a timely manner.
• Assist with content organization, project coordination, and Marketing team administrative and operational activities, including mail retrieval and event setup.

Benefits

• Paid time off: earn 20 days per year.
• 16 holidays in 2026.
• 403(b) plan.
• Medical, dental, and vision coverage.
• Discounted and free on-site clinic services for employees and their families.
• Flexible Spending Accounts.
• Short-term and long-term disability coverage.
• Life insurance.
• Employee Assistance Program (EAP) and other wellness benefits.
• Tuition reimbursement for external programs.
• Tuition reduction for internal programs, including for family members.
• Employee discount at the campus store.
• On-site fitness center.
• Full-time employees may be eligible for Public Service Loan Forgiveness (PSLF).
• University contribution to the 403(b) plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level