Media Marketing Communications Manager

Hudson River Housing Inc•City of Poughkeepsie, NY

26d•Hybrid

About The Position

Hudson River Housing’s Marketing, Communications & Media Manager designs and executes the organization’s multichannel communications strategy across websites, social media, search engines, and printed materials. The role ensures public-facing content is accurate, timely, and aligned with the organizational brand. A central focus is gathering and producing impact stories that strengthen digital engagement, build a loyal social media following, and support fundraising and community initiatives. The manager creates, curates, and manages content; stewards the organization’s brand; produces impact stories; and coordinates with fundraising, community development, and resource development staff. The position monitors digital and campaign analytics, conducts market research, prepares a monthly newsletter, manages social media calendars and website content, and produces photography, video, and print materials. It also supports fundraising events and community outreach, participates in cross-departmental work, and assists the Director of Resource Development and Communications with departmental strategy and vision planning. The position is generally scheduled Monday through Friday, 8:30 a.m. to 4:30 p.m. Occasional after-hours or weekend work is required for critical deadlines and event needs. The role is primarily on-site in Poughkeepsie, New York, with the opportunity to work remotely occasionally with supervisor permission. Salary is $65,000.

Requirements

One to two years of social media management, graphic design, and/or marketing experience.
Bachelor of Arts or Bachelor of Science degree, or an equivalent combination of education, training, and experience; a BA/BFA in marketing, communications, or design, or equivalent relevant demonstrated experience, is specified.
Proficiency with social media platforms including Facebook, Instagram, Twitter, and TikTok.
Proficiency with design and editing tools including Canva, Adobe Illustrator, and Adobe Photoshop.
Valid driver’s license.
Superior writing and organizational skills, diligence, and strong written and verbal communication skills.
Foresight, initiative-taking planning, flexibility, and the ability to multitask effectively under deadlines.
Ability to work independently with minimal supervision and collaboratively as a team member.
Willingness to learn new concepts and openness to constructive feedback.
Proficiency with website content management systems, social media analytics tools, SEO/SEM strategies, and print production workflows.
Proficiency in Microsoft Office applications, especially Word and Excel.
Basic math skills for tracking metrics, budgets, and analytics data.
Ability to work occasional after-hours or weekends to meet critical deadlines and support event needs.

Nice To Haves

Resource development experience related to grants and fundraising.
Experience with video editing software such as Premiere Pro or Final Cut.

Responsibilities

Support preparation and distribution of organization-wide communications, including the annual report and other impact reporting.
Work with fundraising and resource development staff to develop and implement communications plans that increase community and industry awareness through paid and non-paid media.
Create, curate, and manage content for the website, social media, search engine campaigns, and printed materials.
Ensure public-facing materials maintain a consistent, accurate, and professional organizational voice.
Gather, write, and produce impact stories that increase community interest and engagement.
Partner with fundraising staff to use impact stories for donor engagement, campaign materials, and fundraising initiatives.
Coordinate with the Community Development Manager on narratives that support local outreach and public connection.
Collaborate with the Director of Resource Development and Communications on strategic plans and internal and external communications.
Track and analyze website traffic, social media metrics, and campaign analytics; use findings to adapt marketing strategies.
Conduct market research on industry trends, peer behavior, and target audience demographics.
Prepare and send a monthly newsletter highlighting program successes, upcoming events, and ways to get involved.
Create digital content aligned with brand guidelines and resource development goals; manage social media calendars and campaign content, including donor spotlights and organizational storytelling.
Develop and implement a monthly content calendar featuring impact stories, program spotlights, advocacy or policy updates, and donor or partner recognition.
Respond to inquiries received through social media and the website.
Promote fundraising campaigns across social media, print materials, email, and the website in collaboration with fundraising staff.
Oversee website development activities, monitor the website, and keep its information and content up to date.
Lead internal interviews and produce success stories and testimonials for donor outreach and sponsorship proposals.
Produce five success stories per quarter, including photo or video content and written narratives, and collect and file client and staff consent information.
Photograph agency events, donation drives, check acceptances, and fundraising events to support the organization’s mission and values.
Create and update print marketing materials, including brochures, outreach materials, flyers, posters, and poster boards; coordinate with program managers and staff on materials for programs and events.
Assist the Fundraising and Events Manager with planning, promotion, logistics, and execution of annual fundraising events.
Attend other fundraising, community, and outreach events as needed to support resource development and community engagement.
Attend cross-departmental meetings as directed and make recommendations when appropriate.
Use task-tracking tools to meet deadlines and communicate project progress; proactively raise potential issues and roadblocks.
Build positive working relationships with staff, attend meetings, visit sites, and participate in agency staff events.
Pursue job-related learning and complete required training.
Support the Director with departmental strategy and vision planning and assist with other assigned organizational and departmental projects.
Attend regularly scheduled meetings with the supervisor and Resource Development team.