Marketing Communications Manager-Tradeshow and Event Planning

PIP Global Safety•Latham, NY

About The Position

The Marketing Communications Manager leads internal and external marketing initiatives focused on customer engagement through trade shows and events. The role plans and executes events aligned with broader marketing strategy and lead-generation and brand-awareness goals, managing logistics from pre-event contract negotiations through vendor coordination, on-site support, post-show lead management, and content creation. The position also supports Sales enablement by coordinating with cross-functional internal teams and external partners. Taking direction from the Director of Marketing Communications, the manager coordinates multiple departments and external entities to execute events successfully. The ideal candidate is motivated, organized, detail-oriented, collaborative, creative, and comfortable in a fast-paced environment. The role manages trade shows and events across North America, including booth bookings, logistics and setup, booth layout and messaging, travel arrangements, lead routing, and content creation. It works with internal stakeholders to clarify event goals and keep them informed, manages vendor relationships, and identifies opportunities to improve event and program execution. Attendance at shows and events is required as needed. The manager works with Sales and the Digital Marketing Specialist to improve lead capture and routing, ensuring leads are actionable and enter the CRM promptly. The role creates campaigns, reports, and dashboards and recommends activities to improve lead generation year over year. It develops event collateral and promotional digital assets, and creates post-show website content intended to humanize the brand and improve SEO. The role also manages online resources that support Sales, creates purchase orders and reviews invoices when needed, and prepares and distributes marketing budget and usage reports for trade shows, events, and platforms such as the Trade Show Support Portal, Responsible Printing Center, and My PIP® Store.

Requirements

At least 5 years of experience in event planning and managing industry trade shows.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Skill navigating competing stakeholder priorities to achieve shared goals.
Strong written and verbal communication skills.
Creative thinking and ability to generate innovative marketing ideas.
Self-directed, with excellent project management and organizational skills.
Familiarity with digital marketing tools and platforms, or eagerness to learn them, including HubSpot, Smartsheet, and Microsoft Dynamics.

Nice To Haves

Familiarity with safety and PPE products.

Responsibilities

Plan and execute North American trade shows and events, including booth-space booking, logistics and setup, booth layout and messaging, travel arrangements, on-site support, post-show lead routing, and content creation.
Coordinate with internal stakeholders to understand event goals and vision and keep them informed throughout the process.
Manage relationships with event vendors and vendors involved in other marketing activities.
Identify opportunities to improve event and program execution and develop plans to address them.
Attend shows and events as needed.
Work with Sales and the Digital Marketing Specialist to optimize lead capture and routing, ensuring leads are actionable and routed to the CRM promptly.
Create campaigns, reports, and dashboards, and suggest activities to improve year-over-year lead generation.
Develop event-specific marketing collateral, including ads, brochures, posters, banners, and contests.
Develop digital assets promoting event participation, potentially including social posts, landing pages, and event pages.
Create post-show website content to humanize the brand and improve SEO.
Manage online resources supporting the Sales team.
Create purchase orders and review invoices when needed.
Prepare and distribute marketing budget and usage reports for trade shows, events, and related platforms.