Marketing Communications Manager-Tradeshow and Event Planning

Protective Industrial Products • Latham, NY

7d

About The Position

The Marketing Communications Manager leads internal and external marketing initiatives that deliver customer engagement through trade shows and events. The role plans and executes events aligned with broader Marketing strategy and lead-generation and brand-awareness goals, managing event logistics from pre-event contract negotiation and vendor relationships through on-site support, post-show lead management, and content creation. It also supports cross-functional collaboration to deliver Sales enablement programs.

Taking direction from the Director of Marketing Communications, the manager coordinates internal departments and external partners to execute events. The role manages North American trade shows and events, supports lead capture and routing, creates event marketing materials and digital assets, and manages online resources and budget reporting for Sales and event programs. The ideal candidate is motivated, organized, detail-oriented, collaborative, creative, and comfortable in a fast-paced environment.

Requirements

• At least 5 years of experience in event planning and managing industry trade shows.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Ability to navigate competing stakeholder priorities to achieve shared goals.
• Strong written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Self-directed, with excellent project management and organizational skills.
• Familiarity with digital marketing tools and platforms, or eagerness to learn them, including HubSpot, Smartsheet, and Microsoft Dynamics.

Nice To Haves

• Familiarity with safety and PPE products.

Responsibilities

• Plan and execute North American trade shows and events, including booking booth space, coordinating logistics and setup, optimizing booth layout and messaging, arranging travel, and managing post-show lead routing and content creation.
• Work with internal stakeholders to understand event goals and vision, keep stakeholders informed, and manage relationships with vendors involved in event execution and other marketing activities.
• Identify opportunities to improve event and program execution and develop plans to implement improvements; attend shows and events as needed.
• Work with Sales and the Digital Marketing Specialist to optimize lead capture and routing, ensuring actionable leads are routed to the CRM promptly.
• Create campaigns, reports, and dashboards, and recommend activities to improve year-over-year lead generation.
• Develop event-specific marketing collateral, including ads, brochures, posters, banners, contests, booth graphics, and messaging.
• Develop digital assets promoting event participation, such as social posts, landing pages, and event pages; create post-show website content to humanize the brand and improve SEO.
• Manage and monitor online resources supporting the Sales team, including the Trade Show Support Portal, Responsible Printing Center, and MyPIP® Store.
• Create purchase orders, review invoices as needed, and prepare and distribute marketing budget and usage reports for trade shows, events, and platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level