Marketing & Communications Manager

Silfab Solar • Fort Mill, SC

7d

About The Position

The Marketing & Communications Manager at Silfab Solar contributes to the strategic development and execution of the company's marketing initiatives. The role enhances brand presence, promotes sustainable energy solutions, and communicates the company's mission to diverse stakeholders. It calls for a creative and strategic thinker with an interest in sustainability and the ability to drive impactful marketing campaigns.

The position develops and executes marketing and communications strategies and integrated campaigns across digital, social media, events, and traditional media. It collaborates with cross-functional teams, manages the website and social media presence, conducts market research, and oversees marketing materials. The manager also maintains external relationships, evaluates campaign performance, reports insights to the executive team, safeguards brand consistency, and stays informed about relevant marketing regulations and compliance requirements.

Requirements

• Bachelor's degree in Business, Marketing, or Digital Marketing, or equivalent work experience.
• At least 4 years of related experience in digital media or marketing.
• At least 2 years of experience creating and executing digital content for web and social media channels.
• Experience with digital marketing and analytical tools.
• Demonstrable knowledge and skills with digital marketing and analytical tools to pull, analyze, and summarize marketing and engagement data and evaluate performance.
• Strong organizational skills, including the ability to prioritize and manage multiple tasks with attention to detail.
• Exceptional customer service skills.
• Outstanding verbal and written communication skills across a variety of channels, including the ability to communicate with executive and C-level stakeholders.
• Proficiency in Microsoft Office Suite.

Nice To Haves

• Advanced degree.
• Proficiency with Adobe Photoshop, InDesign, and Illustrator.
• Proficiency with Microsoft CRM or Salesforce.
• Graphic design proficiency.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies to promote Silfab Solar's brand and products.
• Create and oversee integrated marketing campaigns across digital, social media, events, and traditional media.
• Collaborate with cross-functional teams to gather insights and develop marketing collateral communicating the benefits of Silfab Solar's sustainable energy solutions.
• Manage the company's website and social media presence, keeping content current, engaging, and aligned with brand messaging.
• Conduct market research on industry trends, customer needs, and competitor activities.
• Oversee creation of brochures, presentations, and other promotional materials.
• Build and maintain relationships with external partners, vendors, and media outlets.
• Measure and analyze campaign and initiative performance, providing regular reports and insights to the executive team.
• Ensure brand consistency across communication channels and materials.
• Stay informed about industry regulations and compliance requirements related to marketing communications.

Benefits

• Competitive market wages.
• Paid time off, including vacation, sick, and holiday leave.
• 401(k) retirement plan.
• Employee Assistance Program.
• Medical, dental, and vision insurance plans.
• Health Savings Account option.
• Supplemental and voluntary insurance plans.
• Tuition reimbursement program.
• Employee recognition programs.
• Employee PV Panel Purchase Program.
• Opportunities for advancement and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager