Marketing & Communications Manager

Coalition for Kids•Johnson City, TN

17d

About The Position

Coalition For Kids is bringing marketing and brand work in-house, and the Marketing & Communications Manager runs it day to day. This is primarily a project-management role: the manager takes brand standards, messaging, and priorities set by leadership and turns them into a steady, on-brand flow of content across social media, development and donor communications, program and community-outreach materials, email, print, and the website. Creative direction and strategy remain with leadership; the manager executes them consistently, on time, and at volume. Working as a team of one, the manager oversees multiple workstreams, ensures brand compliance, and builds systems for in-house marketing. Design instincts, writing and content skills, fluent use of AI, and attention to detail are important, while project management and delivery are central to the role. The role supports Coalition For Kids’ mission to help children grow academically, through nutrition and wellness activities, in Christian faith, and in character. It requires representing the organization in a positive Christian manner. Work is primarily office-based, with regular time at programs and events to capture content and local travel between sites in the Tri-Cities region. Occasional evening and weekend work is required around events and campaigns.

Requirements

Strong project-management and organizational skills, including the ability to manage many projects simultaneously as a team of one and deliver reliably under deadlines.
2–4 years of experience in marketing, content, communications, or design.
A portfolio or work samples.
Brand-compliant graphic-design skills and fluency in Canva and/or Adobe Creative Suite.
Video-editing and photography skills for social and web content.
Excellent writing and editing skills and a sharp eye for brand consistency and detail.
Experience planning, creating, scheduling, and measuring organic social media.
Ability to maintain a website through a CMS such as WordPress, Squarespace, or a similar platform.
Proficiency and willingness to use AI tools, balanced with human-centered judgment.
Comfort interviewing staff, volunteers, children appropriately, parents, donors, and partners to gather meaningful stories.
Ability to lift and carry up to 25 pounds and operate standard office and camera equipment; keyboard dexterity for computer-based work.
Physical and mental alertness to manage multiple projects and deadlines simultaneously.

Nice To Haves

Bachelor’s degree in a related field preferred.
Experience in a faith-based or community-focused organization preferred.

Responsibilities

Manage the content pipeline by receiving, prioritizing, and delivering requests from Development, Program, Community Outreach, and leadership across social media, email, print, and web, on brand and on time.
Build and manage workflows, calendars, and approval processes for high-volume content, using AI tools to expand capacity while keeping human judgment central.
Plan, produce, and schedule social media consistently in coordination with the program and events calendar; monitor and engage the online community.
Design and lay out brand-compliant digital and print materials, maintaining consistent Blueprint For Hope messaging and Coalition For Kids standards.
Capture and edit photography and video at programs and events in accordance with consent and child-safety guidelines, using real moments to tell stories for families, donors, and partners.
Maintain the Coalition For Kids website, including current content and new pages and layouts as needs arise.
Provide content and creative materials for email and donor communications, partnering with the Development team, which builds and sends communications through the CRM.
Maintain a library of reusable, on-brand templates.
Report monthly on marketing performance, including social engagement, web traffic, email, campaign reach, and growth.
Represent Coalition For Kids positively as a Christian through words, actions, attitudes, and relationships.