Marketing & Communications Manager
About The Position
Marketing & Communications (MarComms) serves as a strategic partner to MAA departments by developing communications plans with department stakeholders and leading execution. The Marketing & Communications Manager owns tactical relationships and deliverables that support this partnership, including email marketing, digital and social strategy execution, brand consistency, and organization and enforcement of MarComms standard operating procedures. The role manages email campaigns and the email calendar across MAA departments and programs, and the day-to-day relationship with MAA’s email marketing vendor. It oversees execution of digital and social strategy, reviews content and campaigns produced by the Digital Marketing Specialist and any Marketing & Communications interns, and uses analytics to evaluate and adjust campaigns. The manager directly supervises the Digital Marketing Specialist and interns and, in coordination with the Director, sets priorities, coordinates workloads, and supports staff development. As the primary contact for Programs, American Mathematics Competitions (AMC), Membership, Development, and Publications, the manager partners with those departments to develop communications plans and leads their execution. The role maintains and enforces MarComms SOPs, partners with the Director on organizational brand voice and messaging standards, and supports media-relations coordination and paid digital and social campaigns as needed. The position does not own media-relations strategy or the PR contractor relationship; those responsibilities belong to the Director.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 3–5 years of relevant work experience in marketing, communications, or a related field.
- Experience with WordPress or comparable website content management systems.
- Experience with email marketing platforms.
- Exceptional written, oral, proofreading, and interpersonal skills.
- Strong project management skills, including the ability to prioritize multiple tasks and shifting deadlines with excellent attention to detail.
- Ability to manage and develop staff and to prioritize and coordinate team workload across cyclical and new project needs.
- Ability to build and maintain relationships across departments and with external vendors.
- Comfort moving between hands-on execution and day-to-day operational management.
- Creative and resourceful thinking, including identifying opportunities and proposing practical solutions.
- Ability to work effectively under deadline pressure in a fast-paced environment while maintaining high work standards.
- Positive attitude and professional demeanor, with a track record of strong team collaboration.
- Ability to lift up to 20 lbs.
Nice To Haves
- Experience managing staff.
- Experience with Canva or similar design tools.
Responsibilities
- Own execution of email marketing campaigns and the email calendar across MAA departments and programs.
- Manage the day-to-day relationship with MAA’s email marketing vendor, including troubleshooting and platform performance.
- Oversee execution of MAA’s digital and social media strategy across current platforms.
- Review the Digital Marketing Specialist’s and any Marketing & Communications intern’s content and campaign output for brand and messaging alignment.
- Use performance metrics and analytics to evaluate campaigns and adjust strategy.
- Directly manage the Digital Marketing Specialist and any Marketing & Communications interns.
- In coordination with the Director, set team priorities, coordinate project loads across cyclical and new initiatives, and support staff development.
- Serve as the primary point of contact for Programs, American Mathematics Competitions (AMC), Membership, Development, and Publications; partner with those departments to develop communications plans and lead execution.
- Use MarComms standard operating procedures to guide day-to-day workflow and ensure consistent quality across deliverables.
- Update and organize MarComms SOPs to reflect current tools, platforms, and processes, and enforce adherence across the team.
- Partner with the Director to establish and maintain organizational brand voice and messaging standards.
- Ensure consistent application of brand and messaging standards in team output and department-facing content.
- Support coordination between the Director, MAA’s PR contractor, and internal stakeholders on media-relations and newsroom needs, including drafting, background research, and logistics.
- Support planning and execution of paid digital and social campaigns as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
